[GUEST POST] The Economist Levels Down
As a longtime reader of the Economist I was disappointed by the November 16, 2012 blog entry anonymously posted under the nom de plume “Schumpter.”
“Video games now have the dubious honour of having inspired their own management craze. Called “gamification”, it aims to take principles from video games and apply them to serious tasks.”
Does gamification merit the hype that has quickly surrounded it? The idea is only a couple of years old, but it has already spawned a host of breathless conferences, crowded seminars and (inevitably) TED talks.
Some video-game designers are opposed to the idea on principle, arguing that gamification is really a cover for cynically exploiting human psychology for profit.
Level-headed management types, meanwhile, say that many of the aspects of gamification that do work are merely old ideas in trendy new clothes.
The problem is that, after the authors have finished instructing their readers in what not to do, the concept of gamification is left looking somewhat threadbare.
Mark Schreiber is a full time novelist since graduating high school at the age of 15. He also engineered his sister’s bestselling writing career and started and run several businesses, including a solo medical practice. He’s currently interested in technological entrepreneurship in Singapore and Silicon Valley.