7 Tips on Marketing Outreach for your Game
You have created your Project and are ready to go live, exciting times! But wait, how are you going to reach out to your players? All of our clients do it in their various ways and flavors, but here are some tips to help you out.
1. Send an email your players using our mail generator
Easy-peasy, send an email to Players to let them know they’ve been invited to your game (P.S. You can even send emails when inviting Players to specific Topics in the game, for more granularity).
Here’s the email Players will receive:
You can even customize these Email Templates: for example, replace the Gametize logo with your own campaign logo or add an extra link in the footer. (You’ll need to know some basic HTML to edit the email templates. I recommend W3 Schools to get started!)
2. Use the Share function to share your Project easily across different platforms
With our Share function, easily share your Project via platforms such as Facebook, LinkedIn, Twitter, WhatsApp, Telegram, Pinterest, and more. Your Players will get directed to the Game Teaser page where they can choose to play the game on web or app.
Even better, Players can share the game too via playing on the Gametize web or app.
For a live demo of the game teaser, take a look here: https://gametize.com/gameteaser?id=4410 Note: this only works for Public Projects. Private Projects will display an error message!
3. Design your EDM – a simple poster or (for the coders) via HTML
Now, it’s time to design your EDM – for example, a generic step-by-step guide with some screenshots. I recommend using Poster design tools like canva.com or even simple tools like Powerpoint or Google Slide.
Use the rule of 3 USP to quickly summarize your game
We’ve got an example below, which is a simple summary of what one can expect from the game.
You can create your own EDM with our template, like the sample below. Just click on the link and you’ll be directed to a Google Slide Template which you can copy over to your own drive or download, and start editing straight away. Get the link here: [EDM Template]
Or you can use this PDF one-pager we’ve created that teaches Players how to download the Gametize app: https://drive.google.com/open?id=1JfrQTktk80OokgTTG7xFIT_YRN7aZf6c. If you want to download a working version of this instead: [Template]
Pssst… Only for advanced users: If you are familiar with HTML, you can download the following package to make the relevant changes. https://corp.gametize.com/wp-content/uploads/2020/04/HTML-TEASER-.zip
4. Leverage social media by creating a Page and/or announcements for your game
If your game is accessible to the public, why not create a Facebook Page for the game, where you can share updates, promotions, and the latest happenings? Here’s one example of a game we created a while back: https://www.facebook.com/amazingfoodrace
Or, if it’s an internal game for a select group of people, such as employees in your organization, you can create a group on your enterprise network instead (such as Yammer).
5. Add these icons in your teaser if your users will use the default Gametize Mobile App
You can share the single link at https://corp.gametize.com/download, which redirects automatically based on the phones they are using, or the Web app if they are using the desktop.
6. Create animated GIFs
Animated GIFs are a great way to showcase your game while onboarding your users (better yet, it saves time on having to write how-to instructions). See https://support.gametize.com/hc/en-gb/articles/360013535271-Logging-in-as-a-Player for a reference.
For Mac users, you can download the GIPHY Capture App (https://giphy.com/apps/giphycapture) to quickly create animated GIFs. For Window users, there’s a range of software you can use, too 🙂
And oh, you can encourage users to check out firstname.lastname@example.org if they need more help, and to chat with you using the Inbox.
7. Finally...a Pro tip! Create a walkthrough video by recording your screen!
Both Mac and Windows have in-built features you can use to record your screen – here some handy instructions and recommendations: https://www.digitaltrends.com/computing/how-to-record-your-computer-screen
I hope you’ve found these tips & tricks useful for creating a successful outreach strategy for you game. Feel like you didn’t get enough juice? Try https://corp.gametize.com/2016/12/21/strategies-to-promote-your-game/, and see if there’s anything you can squeeze from this dated article back in 2016.
Have more insights to share? Leave a comment below and let us know.
Published on 24 April, 2020