People Psyence × AKPK: LEPINation People Psyence® worked with AKPK to create a gamified campaign to train employees on AKPK's corporate values 178 Players 9.8% Increased participation compared to previous year +100% Buy-in from management for flexible work arrangements Overview Malaysia's Credit Counselling and Debt Management Agency (AKPK) engaged its workforce of 178 employee across its Kuala Lumpur headquarters, and 11 branches across the nation in a 3-month corporate value internalization and externalization campaign through gamification. The Challenge Prior to using the Gametize app, the AKPK project committee ran a three-month corporate culture campaign in 2018 and gamified it using a points system. Employees were assigned full points which were then added or deducted using a merit and demerit system. The tedious effort of recording all 178 employees’ scoresheet on a daily basis using a spreadsheet prompted the committee to search for a tool to ease and automate the process for the future.The biggest challenge during the implementation of the 2019 campaign was to get every employee on board while utilizing unfamiliar technology, and involving employee across multiple departments and generations to achieve the set objectives. With a total of 12 locations spread across the country, the inter-office engagement was crucial and a key factor of the campaign’s success. Goals AKPK's corporate culture campaign was created to assist employees with internalizing the four corporate values and demonstrate those behaviors with ownership and accountability while undertaking responsibilities in the departments under AKPK: \tLearning Is Our Light: Continuous acquisition of knowledge and professional skills which were fundamental to the organization \tProductivity Is Our Might: Working cohesively as a team towards achieving objectives and building organizational strength to remain invariably competitive \t Integrity & Sincerity Are Our Guide: Earnest adoption of honest, truthful and empathetic attitudes in discharging AKPK’s services \tNobility Is Our Pride: Derivation of satisfaction and passion at work in the quest of improving the financial wellness and well-being of customers The team had to ensure the internalization process was equally effective, regardless if employees were located at the headquarters or branches. In addition, having attempted various methods of coaching employee on AKPK's corporate culture, the project committee discovered that gamification had the most positive impact and longer-lasting benefits for all who were involved. Content in LEPINation included modules on Sustainability and Cost-Consciousness The Solution: LEPINation Executed from mid-July to mid-September 2019, the campaign spanned 10 major topics spearheaded by 9 departments and committees. The campaign produced the following capabilities and output, such as: \tWeekly challenges: Weekly or bi weekly challenges were dispensed via the app and may include up to four challenges spread throughout the week. \tOrganization: Employees did a spring cleaning of their workplace in preparation of their mission (in line with occupational, safety and health guidelines). In addition, they had to organize themselves within teams and designate roles to team members in order to work well together. \tHealth emphasis: The modules on health included physical health, mental and emotional health, personal safety and self-defense tips, and even a financial health component to ensure that participants are fit to do their best at work and at play. \tOwnership: Employees were given the responsibility to identify third-party agents, monitor social media and understand the guidelines of whistleblowing, thereby making them aware of their ownership and accountability over the matter. LEPINation revolved around a spy/thriller theme, with the player being a secret agent working for AKPK.The LEPination campaign not only succeeded in engaging and reminding employees about the corporate values, but the gamification experience was a key factor towards its success. Using Gametize yielded unexpected outcomes which the committee are proud of and would be keen to repeat in the following year:Internalization of corporate values: Employees were led to demonstrate behaviors, learn new skills and gain understanding around the corporate values, all done in a fun, interactive and engaging manner.Personal growth: Employees were challenged to utilize skills they never attempted before (such as piecing together a short video), work together in a team, maintain tolerance and understanding in a group, and adopt usage of technology they were not familiar with (apps, videos, and social media). This bodes well for the organization, because employees who are willing to learn will grow and go far with the company.Led by Leaders, Owned by Followers: During the launch of the campaign, leaders and influencer employees from each department and branch were engaged to stir excitement and motivation to participate fully. Instead of perceiving it as another campaign executed by the company, employees saw their involvement as a contribution towards their work performance, thereby increasing the engagement level. Players were asked to do different Challenges to complete their mission, such as uploading photos and answering quizzes. Verdict: Gametized! Usage & Engagement Employee Participation Rate in 2018 +9.8% increased no. participants compared to 2018 Employee Target Audience Age +28% participants above the age of 45 Buy-in from Management for Flexible Work Arrangements 100% Buy-in from Management People Psyence guided the LEPIN project team at AKPK to gamify their corporate culture campaign through constructive training on gamification tools and applications. The training was followed up with succinct coaching throughout the project. This helped the project team to successfully run the campaign.The results of the campaign has convinced AKPK's management team to update AKPK's human resources policies and has improved the overall employee performance and satisfaction with the company. read full case study This case study was provided to us by our Channel Partner, People Psyence, who assisted this client to create their gamification strategy using the Gametize Platform.