Gametize’s 5D Framework

Gametize’s very own 5D Framework is what we use when we’re planning to implement a gamification strategy.

We’ve devised this based on our experience and are confident it’s a good foundational framework for any use case. We really hope you’ll find it just as useful!

Psst, here are some examples of what we’ve used the 5D Framework for:

  • Employee orientation & onboarding
  • Conferences and exhibitions
  • Talent acquisition (i.e. recruitment)

And here are some examples of what we’ve seen our clients and workshop participants use the 5D Framework for:

  • Encouraging employees to recycle more
  • Encouraging employees to adopt healthier lifestyles
  • Quiz nights (ask us more about this!)

Gametize’s 5D Framework


1. Define your problem
Identify a problem you want to solve.

  • What is the problem you want to solve?
  • What is causing this problem?

2. Determine your goals
What is the outcome you wish to achieve?

  • What is/are the end goal(s) you wish to achieve?
  • How will you know if you have solved your problem (i.e. what does success look like to you)?

3. Decide your target behaviors
What are your target behaviors and emotions?

  • What behaviors you want to drive in your Players?
  • What should Players feel when they play your game?

4. Describe and profile your Players 
Make a list of the characteristics of your target group.

  • Who are your Players? Describe their demographic and habits.

5. Design your gamification strategy
Decide what your gamification strategy will be based on:

  • Visual style
  • Narrative
  • Tone of voice
  • Interactive elements

Most importantly, remember that the 5D Framework is an iterative process; there’s no such thing as a perfect gamification strategy! So if you find, for example, that your initial player profile isn’t accurate – go ahead and change it.

If you want to learn more about how to successfully implement a gamification strategy in your organization, head on to where we have a bunch of resources for you such as demo games, case studies, and other useful stuff.

Happy gamifying!





How Gametize is tackling GDPR

By now, your inbox might be clogged with emails about GDPR. At Gametize, we want to let you know what steps we are taking to prepare for GDPR.

GDPR, or General Data Protection Regulation, is a law on data protection and privacy which will take effect from 25 May 2018, impacting all individuals within the European Union. Nonetheless, we believe that all users on our platform have the right to understand and to control what personal data is made available to Gametize.

Here’s what you will see from us

Greater transparency

We have updated our Privacy Policy and Admin Terms of Service / End-User License Agreement (without the legalese), making them clear and easy to understand. It shares the type of data we collect and how that data is managed and processed. Be sure to read through them!

Right to be forgotten

We are providing you better access to user information removal, be it as an Administrator or a Player. You can request to delete your account at anytime simply by emailing

Control how we communicate with you

You will also have full control over what and how you are hearing marketing messages from us. If you’re currently receiving emails related to your activities and invitations on your games in, you can unsubscribe to these updates by logging in as a Player via

What do you need to do?

All you need to do is to login as an Admin or a Player (to a Project you belong to) and provide your consent for Gametize to send you marketing communications, which include but not limited to Gametize promotions such as discounts and coupon codes, or Gamification-related articles.

If you haven’t gotten around to providing your consent by 25th June 2018, we’ll have to bid our goodbyes 😦 Please note this only removes you from the marketing mailing list, while we continue to contact you on platform updates, notices and notifications of your activity on the Gametize platform.


If you have more questions on how GDPR affects Gametize and you as a user of our platform, don’t hesitate to drop us an email at