Read up on all our articles about gamification in Consumer Engagement: we’ll cover Marketing, CSR, Outreach, Sales, and more.
Big companies are spending big bucks to have online games made for FIFA (and the World Cup in particular), leading to several very interesting implications.
[GUEST POST] Why big brands care about FIFA online games Read More »
Events are staged occurrence and attendance are derived from the ability to participate and socialise. People are grouped together for a defined period of time and it’s an occurrence whereby attention can be curated and controlled. It is an ideal platform for branding and promotion. For it to truly attract and retain target audiences there has to be strong engagement mechanisms. In this post, we will look at how events can leverage on SoLoMo and Gamification to provide a positive experience.
[GUEST POST] Gamification in events and its impact Read More »
If you are a hardcore gamer dating 15-20 years back, you would probably scoff at today’s mainstream titles.
Gamifying Game Tutorials Read More »
Gamification in its present digital form is a very new subject. According to Gamification.org, the term only dates back to 2004 and didn’t enter wide use until 2010.
[GUEST POST] Gamification is Hard Read More »
Gamification is the use of game elements like points and rewards to increase engagement, acknowledge loyalty or competence and make life easier and more fun. Critics often regard it in isolation, forgetting the dull and even adversarial reality it is meant to enliven. But the opposite of engagement is not lack of engagement. The opposite of engagement is repulsion. With that in mind, I’d like to offer an example of a recent experience I wish had been gamified.
[GUEST POST] Gamification in the Friendly Skies Read More »