Learn more about gamification and what it is here.
Gamification of product advertising: M&Ms What’s the first thought that comes to mind when you think of the word ‘marketing’? Perhaps you’d envision an enthusiastic promoter, someone who’s good with words, trying to convince customers of a product’s value. Well, in light of technological advancements and the introduction of gamification into the field of marketing, […]
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4 ways gamification has redefined today’s workplace If you’re like me, a newbie to the whole concept of gamification and what it’s about, you’d probably be confused as to what the applications of gaming are. To be succinct, gamification has been used in various industries and sectors to facilitate processes and to make the experience
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Revenue Management for the SaaS Industry In 2012, one of the must-see films of the year was The Hunger Games, which was also one of the first few films in the “dystopia” genre, which is still immensely popular even now (The Maze Runner, Divergent, Elysium, Ender’s Game, Snowpiercer… There is quite an extensive list.). In The
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Gamification – the concept of incorporating game-design elements into distribution channels or activities to drive engagement – has been adopted in recruitment, marketing, learning and development, and even HR practices. Politics is also no stranger to the concept, as gamification has been predominant for driving advocacy and engagement…but let us first begin with the basics.
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Virtual rewards indicate accomplishing a special feat, serve as a symbol of authority or as a means of identification. How then, should one go about designing badges or other virtual rewards? Don’t fret – we explore 5 easily-applicable ways to do so.
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