Millennials and Gamification: How to keep them engaged

The Millennial generation is a group of young adults who were born between 1980 and 2000. They are known to be idealistic and impulsive, but with a strong grasp on today's technology. I myself, am a Millennial. At this point, it's starting to feel like a self-fulfilling prophecy, where I'm magically destined to abide by the…Read more Millennials and Gamification: How to keep them engaged

Life is a (Gametize) Game

Welcome to the Game(tize) of Life! You know how it goes... Life is a game, and we are all players. And just like a game, life is complex, with many levels to unlock, points to earn, and other players to compete with. So to compare life with a typical, plain vanilla Gametize game (now updated…Read more Life is a (Gametize) Game

Gamification of Health

Running is tough. Oops, I meant to say that it’s tough if you’re unmotivated and unfit, like me. With cases of diabetes, high blood pressure, and obesity on the rise in developing and developed countries, gamification companies have decided to take matters into their hands. ‘Nike Run,’ ‘Zombie, Run!’, ‘Sworkit,’ and ‘Superhero Workout,’ are all…Read more Gamification of Health

Thoughts from a Millennial: Gamification of learning

Gamification will probably sound like a foreign word to you, if you’ve never touched a gaming console in your life. Yet, gamification is pervasive, and lies right under most of our noses—‘our’ referring to our generation of millennials. “What? I don’t even game!” You might cry out in protest, but the truth is that you…Read more Thoughts from a Millennial: Gamification of learning

Confessions of a Gametize Intern: The truth about gamification

As a sixteen-year-old going on seventeen who hadn’t the first clue as to what gaming was about, you could say that when I first signed up to spend four weeks of my life at Gametize (a local startup that specializes in gamification), I was overwhelmed. Mainly, it was because a part of me immediately related…Read more Confessions of a Gametize Intern: The truth about gamification

Gamification of product advertising: M&Ms

What’s the first thought that comes to mind when you think of the word ‘marketing’? Perhaps you’d envision an enthusiastic promoter, someone who’s good with words, trying to convince customers of a product’s value. Well, in light of technological advancements and the introduction of gamification into the field of marketing, we realize that the traditional…Read more Gamification of product advertising: M&Ms

4 ways gamification has redefined today’s workplace

If you’re like me, a newbie to the whole concept of gamification and what it’s about, you’d probably be confused as to what the applications of gaming are. To be succinct, gamification has been used in various industries and sectors to facilitate processes and to make the experience more fun for employees—especially in the corporate…Read more 4 ways gamification has redefined today’s workplace

Gamification of ‘Zombies, Run!’

Only a few have survived the zombie epidemic. You are a Runner en-route to one of humanity’s last remaining outposts. They need your help to gather supplies, rescue survivors, and defend their home. This may sound like an excerpt from a typical post-apocalypse novel but it is actually the setting for the application, “Zombies, Run!”…Read more Gamification of ‘Zombies, Run!’

The Hunger Games and Gamification

In 2012, one of the must-see films of the year was The Hunger Games, which was also one of the first few films in the “dystopia” genre, which is still immensely popular even now (The Maze Runner, Divergent, Elysium, Ender’s Game, Snowpiercer… There is quite an extensive list.). In The Hunger Games, the Games were created…Read more The Hunger Games and Gamification

What has Gamification got to do with Politics?

Gamification – the concept of incorporating game-design elements into distribution channels or activities to drive engagement – has been adopted in recruitment, marketing, learning and development, and even HR practices. Politics is also no stranger to the concept, as gamification has been predominant for driving advocacy and engagement…but let us first begin with the basics.…Read more What has Gamification got to do with Politics?