Strategies to promote your game

Creating a game is only the first step in your journey to world domination. It’s high time to start planning clever strategies to distribute and promote your game. But wait! To craft the ideal marketing / promotion / distribution strategy, here is a simple checklist for you to go through before you begin writing it down:

  1. Target Audience: Revisit who the game was designed for. 1600175.pngWho are they? How old are they? More importantly, where are they? The location of your target will likely be the deciding factor for the marketing medium that you will eventually choose, because it etermines factors such as the nature of the rewards, the type of content, and whether or not your players are expected to play the game at the same time.
  2. Duration of campaign: How long do players have to complete
    the game? This may range from a few hours or a day, to months at a time. Depending on the type of game, the whole game experience might only just take minutes to complete. But are players expected (or encouraged) to return to the game and continuethe game campaign.pngexperience (either by completing more challenges, repeat existing ones, or maybe just socialising with other players)?
  3. Expected number of players: How many players are expected to complete the game? Is this a fixed number or a number that will change (increase/decr
    ease) over time? This number will likely affect your strategy, especially when you are aiming for high engagement and low attrition rate.
  4. Budget: Do you have a budget for marketing? If you do, you 1277540.pngcan consider advertising platforms like Facebook Ads, Google Ads and perhaps, even traditional marketing channels (depending on where your target audience is at). If you don’t have a budget at all, consider promoting via your company’s Facebook page, Twitter feed, or LinkedIn Company page. It may be worth exploring the referral challenge feature and see if you can incorporate that into your game (and incentivise your players to spread the word).
  5. Overall objective: What’s the overall objective for your game? To have as many players as possible? To ensure players are able to learn the necessary skills / information? The objective will determine the set of actions your players will need to go through to meet your objective.
  6. Type of game: Finally, what type of game is this? Is it competitive, collaborative or just a solo game? This will likely play a big role in how you are going to recruit players.1238015.png

Essentially, this article focuses on how you can attract people to play the game, a.k.a. recruit players. Check out this list for the various mediums/platforms that you can utilise to promote your game:

#1: Via social media

Social media is, and always has been (since its inception), a popular medium for 1920979.pngpromotional content. If you aren’t living under a rock, you might have accounts to some of the more successful social media platforms like Facebook, Twitter, Instagram and LinkedIn.

Well, in that case, go ahead and promote the link to your game via the various social media platforms! It’s that simple, right? Not quite. Each social media platform has its quirk and unique target audience.

  • Facebook: The mother of all social media platforms. It’s a good platform for social games or games which aren’t too serious in nature. If your target audience falls within the 20-50 years old range, Facebook is a good bet. You may not want to use Facebook for the younger generation, though. Here’s why.
  • Twitter: A less popular platform, especially in Singapore, consider this if your target audience is global or US-based. Due to the the sheer amount of tweets users go through, be sure to increase the frequency of your Twitter promotion.
  • Instagram: A more visual platform than the others, this would be a good avenue if you are looking to promote post-game or during-game time, where you have user content (their pictures and challenge answers) to share and promote. Not so much for pre-game promotion though, due to the link limitations.
  • LinkedIn: If your game reaches out to a more mature audience, and it is meant to meet business objectives, consider promoting your game on LinkedIn instead. You can either promote on your personal profile or on the company page, depending on which one would give you a better reach.

#2: Via blogs / articles

1796362.pngAnother way to promote your game, would be to leverage on your existing reader base on your company/individual blog. Content is still king these days and an updated blog can do wonders for your readers who are hungry to find out more about your company, your services or simply your opinions and thoughts about various happenings within your industry. If you’re keen to learn more about blogging trends in 2017, check this out.

So how do you actually go about promoting your game in a blog post? There are a few ways you can do so:

  1. Link it up! If your game is to be played on a web browser, share the love by pasting the link to the game into your blog post. It’s that simple. But you might want to ensure that the game is open to the public (and perhaps allow for guests to play it without logging in to Gametize).
  2. Direct them to the mobile app! It may be the Gametize app or a customised app (that we have created specially) for your company. Be sure to include links to both the iOS and Android versions of the app for people to download from.

#3: Via main website

1826516.pngIf you do have a Gametize game that’s meant for the public eye, how about placing the link to the game at the most visible location in the digital sphere that’s owned by your company: the main website?

Within your main website, have an app icon or a similarly-illustrated image to attract users to click on the link and play the game. Have a catchy yet snappy introduction to your game to accompany the visual and pair this with good digital marketing strategies to drive visitors to your site.

__________

Although a good game can mean a world of difference for players, it will mean nothing without employing the right strategy to bring visitors to the game. So do spend some time planning marketing strategies to help your game be recognised and well-played within your community. All the best!

Got any other strategies that worked well for you and your organisation? Share with us here by commenting below! We’d love to hear from you. 🙂

The Moderator (and what he/she can do)

You have been tasked to moderate all user completions and comments on the platform and you’re not sure where to begin.

Sounds familiar? Great, you’re at the right place! Read on, moderator.1255398.jpg

To be a moderator is an important responsibility that requires time, due diligence and a critical eye. Moderators are usually administrators as well, and have full control over the account. As a moderator, your role begins when players have started playing the game, and it’s your job to ensure that
their entries are accurate and appropriate.

There are two features that you can take control of:

  1. User comments (on topics / challenges / challenge completions)
  2. User completions (within topics / projects)

Just to briefly go over the terms; user comments refer to the feedback provided by the players, on topics, individual challenges and other players’ challenge completions. User completions refer the feedback provided by the players when they complete open-ended challenges.

Moderation is important in various contexts, some of which include:

  • Mass marketing campaigns (when the public are encouraged to complete challenges, and this requires constant moderation and vetting)
  • Recruitment campaigns (when players’ responses are required to be vetted and captured for the purpose of job applications)
  • Onboarding campaigns (when open-ended answers are required to be checked for accuracy and appropriateness)

To learn how to manage the user comments and completions, click on this link. <insert FAQ on moderating comments and completions>

Got any other uses for moderating completions and comments? Let us know by commenting below! 

Quiz Challenges (and what you can do with them)

1410286.jpgQuiz challenges are by far the most popular type of challenge among us “Gametizers”, mostly because of its simplicity and the ability to validate answers. Which is probably useful for you to know that it comes in two forms:

  • One-try only quiz challenges (players get only one chance to complete the challenge)
  • Repeatable quiz challenges (players can repeat the challenges multiple times)

There are many ways to create quiz challenges and for various purposes too. Most of the time, we would create them in batches, as one quiz challenge alone is simply not enough. So if you are strategising on ways to make use of quiz challenges, do consider them as batches instead of solo challenges.

Despite its obvious limitation, the one-try quiz challenge has its advantages. To restrict players from repeating the challenge, it allows for the challenge to be used competitively or by means of an assessment or a test. Here are some ways to use the one-try only quiz challenge:

  • A test made up of a series of one-try only quiz challenges for students
  • A series of non-repeatable questions about an organisation for recruitment / on-boarding

The repeatable quiz challenge, however, provides a different use case. If you are looking to fully utilise the potential that a repeatable quiz challenge can bring, you can consider creative content that is meant for virality and constant engagement and re-engagement. Some examples of campaigns that would require such engagement are as follows:

  • A marketing campaign that encourages players to repeat certain challenges as often as possible to score more points (e.g. “Take a selfie with a Starbucks employee!”)
  • An employee engagement game that requires staff to complete certain tasks on a daily/weekly/monthly basis (e.g. “Take a picture of your clean desk!”)
  • A learning game where students are encouraged to repeat certain content-based quizzes, at different time periods (for the purpose of reinforcement)

For the newbies, if you would like to know more about quiz challenges (how to get them started), check out more through FAQ!1677375.jpg

It goes without saying that there are many other ways to utilise both the one-try and repeatable challenges but of course, you (as the admin) will surely find new and more creative ways to harness the
powers of the quiz challenge!

If you already have some really cool ways to use the quiz challenge, let us know by commenting below! 🙂

Tips on how to create a project – from scratch!

One of the first steps to take upon logging in as an Admin would be to create your first project. Now, if you’re very new to this, here’s a guide on how to create a new project.

So, ready to begin? Great, let’s get started!

We have some tips to share with you on how to go about creating a new game (aka project and topics), especially in different contexts (as individuals, as part of a team) and depending on how complex is your game. Another point to consider is if you are planning to revise the project from time to to time to update the content.

#1: Starting off with content planning

You may have the urge to hit the ground running by logging in and creating topics and challenges immediately but if you have extensive content planned for your game, I’d suggest for you to pause and plan it all out on a spreadsheet or some other text-editing tool first before heading to the Admin Dashboard to key in your content.

It would be easier to outline the whole project off-Gametize, as you will then be able to view the whole list of challenges and topics with ease. To have an idea of what this spreadsheet might look like, refer to the following:

screen-shot-2017-01-22-at-1-23-39-pm

We have yet to allow for mass uploading of content onto the platform, thus, such planning will naturally be followed by a manual upload. But at the very least, with an outline pre-prepared like the one above, you will have a structure to rely on when you do decide to key in those challenges and in which order. It would save some valuable time, especially when you are working with other team members in creating the game.

Things brings us to the next point…

#2: Working with other teammates

If you are creating a project with a few other teammates, then we would strongly recommend doing Step #1 and plan out the content together with your team before you begin creating the project on the Gametize platform. This is mainly because more than 1 individual can access the same account and edit the project, which will then run the risk of over-writing content as they are being updated.

There, we do advise you to create a spreadsheet to be shared with the team and finalise the outline of the game before implementing the content on the platform. One very useful way to do this would be to use Googlesheets and plan it out together, real-time.

There are no fixed templates for how you should plan out your project, as it varies depending on the complexity of your project.

If you have other useful and effective methods of planning a project, do share it with us by commenting below!

Best ways to engage your players

Now that you have an idea of a gamified solution to complement your campaign efforts, it’s time to start thinking about how you can best engage your players. Engagement levels are crucial with every game as it will determine the staying power of a game (a.k.a how long a game is able to attract an audience). Do not underestimate the power of engagement!

Here are some suggestions on how you can ensure that your players are constantly engaged with your game:

1. Give away surprise rewards

1921368.jpg

As part of your gamified campaign, rewards can serve as really enticing ‘carrots’ for your players to continue playing and collecting enough points to redeem their choice of reward. But who doesn’t love more rewards? Nobody, that’s who!

So how about delighting your players and engaging them further by releasing the occasional surprise reward at certain time period? This would ‘keep players on their toes’ and active on the app, the way flash discounts would for those who frequent online shopping apps.

Not sure where to begin when it comes to creating rewards? Click here to learn more about rewards!

2. Introduce new challenges to players periodically (using notifications)

1903174.pngIntroducing new challenges once in a while is sure to amp up your engagement rate over time, but the key thing to take note of here is how interesting and exciting these new challenges will be to players. You may not always know how players will take to the new challenges at times. For this, we encourage frequent revisions to test the effectiveness of each challenge and to tweak them (content or type of challenge) accordingly.

So go on, think of fresh new challenges to motivate your players to continue playing your game! Practice makes perfect.

3. Update content on a regular basis (reflect new information)

laptop-1749345_640.pngMuch like updating your challenges, why not go another mile and update the overall content of your game? If your game has been published for weeks/months, you might have some new information to add to your game. What we would normally suggest is for you to prepare your new content separately, unpublished, while your existing one continues to be live. You can check out this article for tips on how to manage your project.

Be sure to include new content that would be relevant to your target audience at that point in time. Some examples of instances when you might require a content refresh include seasonal content, the occasional special event/campaign that’s running during that time, new products/services to inform your players about, and so on. Oh, and don’t forget to update and refresh your Rewards store as well!

4. Create Achievement badges for players to collect in-app

1548182.pngHave you noticed how your players are not completing enough challenges within a topic? Or that they are not completing any topics in full at all? Looks like they are not fully engaged or immersed in the game, it seems. Here’s a tip: create Achievement Badges for players to earn after completing a set of challenges (or a topic).

Achievement badges are great for players to have that sense of accomplishment they need after all the effort in completing those challenges.

Keen to learn more about Achievement Badges? Click here to find out more!

5. Reward players for completing sociable actions on the app

One way to amp up the engagement factor is to increase the level of interaction between1510039.png players, by which we mean, to get everyone to be more sociable (e.g. like and comment on each other’s challenge submissions). Consider implementing Awardable Actions in your next game if you want your players to interact with each other more. But remember, they won’t know that extra points will be given unless you inform them (via the instructions or perhaps a flashcard containing all the information about additional points).

To find out more about Awardable Actions, check out this link!

Got any cool ideas on how to better engage your players? Let us know by commenting below! We’d love to hear from you!

 

Game Analytics 201

Other than the analytics found in the previous analytics guide, there are other useful data that can be found on the Gametize admin console.

1. Project Analytics

View the Overall Statistics for your game by clicking on Project Analytics. There, you will be able to view the statistics of your game since its creation. These statistics will give you a good overview of the current performance of your game, easily drawing comparison between the number of users, challenges, completions, accepted and other relevant data. Click on the individual boxes and get to view more information about each of them, allowing you to filter, search and even moderate.

overall_stats

Scroll down on that page to view the daily statistics for any day in the past week as well as the trending challenges and most active player on the date chosen. Use these data to understand which challenges are more preferred by your players and which are not as well received.


2. Completion Summary

Next, we have Completion Summary. See the Completion status of the topics in your project as well as the most popular and least popular challenges till date based on the number of challenge completions.

If you have a low completion status for a particular topic as compared to others, it would suggest that some of the challenges in the topic have a higher completion difficulty or barrier.


3. User Summary

Get a breakdown on the demographics of your players such as their country, gender and age.

user_demographics

*Do take note that the above mentioned data are not representative of the entire player base and it only reflects data from players who have updated their account with the respective information.

Below the pie charts, you are able to see the top 3 players based on points, number of completions and number of votes they have received respectively. These are 3 metrics to determine an active or popular player. If you are a running a campaign where the player with highest votes at the end of the campaign wins a prize, this will definitely come in handy for you.


4. Download Reports

Not sure where to find the data you want? Or want to download the data for cross analysis or presentation?

Head over to download the reports (in .xls format) by clicking on the the download reports link. The reports available are listed but not limited to the ones in the screenshot below:

download_reports

We are consistently undergoing changes to the game analytics to best suit the needs for our users. Want to see some analytics that is not available on the platform? Let us know by commenting below!

Project-Topic-Challenge/Flashcard 201

In the previous article, we covered the essentials of the project, topic, challenge and flashcard (e.g. what it is, what it can do, etc). Great stuff, right? Well, there’s more! In this article, we’ll go through the various additional features attached to projects, topics, challenges and flashcards.

Privacy and Publish Status

A project and topic can be private or public. Additionally, it can be published and unpublished at any time where the admin hopes to do so. Learn about the difference in the privacy and publish status, as well as how it can help you plan out your gamified campaigns! Click here to find out more.

Locking

“Locking” in our case, refers to defining the flow whereby players experience the game. Sometimes we might want players to learn more about a certain topic through some challenges, then understand if they had felt the challenges were helpful in their learning. Implementing locking in this scenario would ensure that the players complete the challenges in such a sequence that aligns with the intended behaviour.

Simply scroll down to the bottom of the page when editing topics/challenges and you will see the option similar to what is shown below. Check the checkbox and select the topic/challenge you wish to lock to. Take note that you are unable to lock to flashcard as they are non-actionables but you can lock flashcards to challenges.

topic_locking

Locking is used often to fix the sequence of topics/challenges/flashcards that the player access. This may be effective in achieving what you want but it may decentify players as they would not have a choice over what they want to do in your game. Giving sufficient autonomy to your players is essential for explorer-typed players (Click here to read more about player types) as it gives them the control over their experience in the game.

Scheduling

Scheduling features available for topics, challenges and flashcards. You are able to schedule the start and end dates for the respective features. Start date is the date whereby the game feature is published. End date signifies the date where new players can no longer join the topic and existing players who attempt challenges will no longer receive points for doing so. (End dates are not available for flashcards since they are non-actionables) You can find the option to edit the scheduling and end date options on edit pages of the individual game features.

schedule_challenge

In what scenarios will scheduling come in useful? Imagine that you are in charge of an event and you have to be on the ground to make sure things are running. Scheduling your topic and challenges at your desired timings will help to take that additional task off your burden during that stressful day. It will also be useful when you want to release your game features to start at timings that overlap with your sleeping hours. Having a preset end date will help eliminate that extra task at the end of your campaign to prevent access to the topic or challenges.

Frequency of Challenge Completion

There are a few Challenge Types that allows for multiple completion. They are Standard Challenge, Photo Challenge, Quiz Challenge (Repeatable), Multi-field Challenge and QR Challenge. This allow players to submit multiple completions. You can limit the completion frequency by adjusting the field as shown below.

challenge_completion_frequency

By default, the completion frequency of these challenges is “Anytime”, meaning that they can be completed right after an attempt.

You can use the completion frequency to keep players coming back, giving them the opportunity to gain more points. You could have a standard challenge asking players to record something interesting that happened the past day or an experience during their day at work.

Locationscreenshot_2016-12-16-16-07-15

Add a location to your flashcard or challenges! This will help your players in finding the location to your campaign or events, or even location based challenges that require them to scan a QR code or to answer some questions regarding the locations! The players simply need to click on the map and they will be directed to the map application on their phones!

Do note that players need not necessary be present at the location (we do not do GPS tracking). Hence, use this feature as a means to inform your players and not to enforce their behaviour.

Private Completions

When creating challenges that are open-ended, you are able to determine whether the submission are kept private or public. Both privacy statuses of completions have their own use-case.

Private submissions ensure that confidential details are not open to public and people are also unable to copy the same submission if the challenge has competitive elements to it (best submission will gain points).

However, some admins may wish to keep the submissions public to encourage players to view and vote on each other’s submission. This will help in the social elements of the game and also allowing popular submissions to be identified later on. Competitive elements can also be incorporated into challenges with public submissions where the most popular (most number of votes) submissions can be identified and rewarded for their popularity.

Sending notifications 

One nifty feature on the Admin Console is the ability to send notifications to players when you are creating a new challenge. This will keep your players engage and informed about any new challenges you are adding to your games.

Make sure not to over-use this feature by sending notifications to every of the 10 challenges you are going to create in a day. I’m sure you would not want your players to end up disabling notifications and not receive any future notifications from your game.

Have other advanced features you would love to use together with topics and challenges? Let us know in the comments below!

Challenge Types 201

Welcome Part 2 of the Challenge Types Guide.

Having mastered the basic challenge types, continue below to master the rest of the challenges that will change the way you structure and develop your game!

fixedanswer Fixed Answer Challenge

A door unlock only upon inserting a specific key (or copies of it).
A fixed answer challenge is completed only when a specific phrase is being input as the answer.

Use this challenge as a passcode challenge where players need to have the passcode to unlock the rest of the challenges. You can give hints on the answer to players or have it written at physical locations if you are having an event!

Pros: 

  • Fixed open-ended answer forces players to figure out the answer

Cons: 

  • Passcode can be shared with other players

Examples:

  • Enter the passcode to gain bonus 50 points!
  • Enter your answer to escape the room.

diary-and-red-rose

🎮 Solve the mystery of The Diary and the Red Rose (above) and see Fixed Challenges in action!

challenge_type_label_passcode2x Validation Code Challenge

Validation Code Challenge may seem similar to a fixed answer challenge but it works very differently. (Click here to see the comparison)

After creating the validation code challenge, you are able to generate a validation code for each of your players. Upon generation, an email is automatically sent to each player with their designated validation code. This validation code is unique to each player and players will just have to input the validation code to complete the challenge.

For challenges which are ‘strict’ in a way that is designed to prevent cheating (e.g. challenges in a formal sales training game that counts to an employee’s KPI), the validation code challenge would be the perfect challenge to get participants to complete a task without having to worry about them cheating.

Pros: 

  • Unique answer prevents cheating
  • Better control over players’ actions

Cons: 

  • Troublesome as validation code has to be manually generated for each player
  • High maintenance for admins as they have to verify each player’s challenge
  • Not advisable for games where admin and player do not know each other (or have no physical/digital contact with one another)

Examples:

  • Present your sales pitch to your supervisor to earn 500 points!
  • Sign up in person with your identification card to proceed to the next challenge.

prediction Prediction Challenge

Ever made a bet with your friends on something that will happen soon? Prediction Challenge models that kind of scenario.

The admin creates a prediction challenge and presets the points to be awarded for the different options. The answer to the challenge is decided by the admin at a later timing after players have submitted their predictions. Players can only guess what is the correct answer without knowing what the actual answer will be until after the admin has revealed it.

Upon setting the outcome for the challenge, players are awarded points accordingly to what they have selected.

It is recommended that such challenges are based on events or actions that do not have a definitive result until later on. The admin will set the outcome after seeing the results for himself. Both the admin and the players would be kept in the unknown, making this an actual prediction challenge.

screenshot_2016-12-14-14-14-25Pros: 

  • Cheating is impossible as the correct answer is not known before hand
  • Models real world prediction scenarios and rewards players accordingly for making the correct guess

Cons:

  • Admin needs to take another step of setting the outcome of the challenge

Examples:

  • Will it rain tomorrow?
  • Who do you think will win the Record of the Year at the 59th Annual Grammy Award? 

 challenge_type_label_invitation2x Invitation / Referral Challenge

When creating referral challenges, there should be one thing on your mind: ‘I want to get more players‘. With the referral challenge, your players have the ability to invite other new players. It is a win-win situation where players can gain points to redeem rewards, while admins get more players playing your game.

After creating the challenge, players simply need to accept the challenge, and share their unique referral link to the game with other people. No extra action is required by the admin. For every player that plays the game via the referral link, the referrer gains points for it.

Why not start using the referral challenge as free marketing for your games?

Pros: 

  • Little action required by the admin
  • New players joining the game

Cons: 

  • Players may exploit the challenge to earn points

Examples:

  • If you like this game, share it with your friends for them to enjoy too!
  • Invite your friend to play the game and stand to gain 20 more points!

referral-capture

qr  QR Challenge

QR Codes should be nothing new to you. Creating this challenge generates a QR Code unique to the challenge. Players need to scan the QR Code to complete the challenge. As an admin, you can choose how you would like to promote the QR codes, and how players are supposed to find it.

If your game is to be played at a physical location, print out the QR codes and place them strategically (either in plain sight or hidden), according to the game’s level of difficulty. Implement the QR Challenge in escape the room games or other campaigns where you require your players to move from one location to another. Placing the QR Codes at different locations will help to ensure the movement of players to complete the game.

If your game is a digital treasure hunt of sorts, find clever ways to hide the QR codes (e.g. within webpages, links, emails, alerts, etc.) online, and prepare your players to start hunting!

That being said, this challenge can only be completed on the Mobile App version of Gametize!
appstoregoogle-play-badge-png

Pros: screenshot_2016-12-14-14-13-14

  • More interactive as it intertwines with the physical and/or digital world

Cons: 

  • Players might face problems scanning the QR Code if the physical copy is damaged
  • Cheating can occur through taking photo of the QR Code.

Examples:

  • Find the QR Code hidden in the room to get the next instruction.
  • Visit Booth#4, to learn about Mexican culture and scan the QR Code at the booth to complete this challenge! 

api API Challenge

API Challenges allow admins to explore more applications of Gamification in their gamified campaigns. Customise your game by adding more metrics and events that can be tracked and award your players for them.

Link your sales performance and award your players points for meeting the sales goals.

Track the number of articles read and award players for each article read.

API Challenges are not for every admin as it requires integration of code into your own existing platforms. It also depends on whether your platform is able to send out API calls.

For those who like more information on this, take a look at this flowchart below and our FAQ page for API Challenges.

api

Pros: 

  • Allows for integration with your company’s system and data
  • Able to award points for a greater scope of tasks performed by players

Cons: 

  • Requires customization of platforms to be integrated
  • Not immediately implementable unlike other challenges

Examples:

  • Read an article to gain 5 points
  • Credit players with points for hitting their sales targets

That’s it for the current challenges that are available on the Gametize platform. Combine the variety of challenge types with other advanced features such as locking and scheduling to create a complete game.

Have other cool ways to use these challenge types? Or have more questions on these challenge types? Let us know below in the comments section!

Challenge Types 101

There are probably more questions you may have when you start creating challenges. We have put together a Challenge Types Guide on the different challenge types and how (best) to use each of them. Continue reading below to find out more!

🎮 Try out this game to see the challenges in action!

standard Standard Challenge

Standard Challenges are the most basic challenges. It consist of a compulsory text field as well as the option for players to upload a photo. Use it to gather feedback or open ended answers. There is no validation for correct answers, hence it is free and open to all kinds of answers. If you want to have a validated answer, take a look at Fixed Answer Challenges in Part 2 of the Challenge Types Guide.

Pros: screenshot_2016-12-14-17-01-36

  • Open-ended
  • Simple

Cons: 

  • Tedious for users to fill in
  • Tough to analyze answers collected

Examples:

  • Submit a question for the speaker. 
  • Let us know if you have any feedback about this game!
  • Describe yourself using any 3 adjectives.

photo Photo Challenge

Photo Challenge requires players to submit a photo to complete the challenge. (Filling in the text field is optional) Photo Challenges are possibly the most fun challenge you can create. Make your players take a selfie, wefie or simply let them express their creativity by taking a photo to fit a theme or caption!

Pros: screenshot_2016-12-14-17-59-57

  • Fun and allows players to express their ideas freely
  • Easy to upload, especially on mobile

Cons: 

  • Some users may not want to submit their own photos
  • Curation of the photos has to be done manually by admins

Examples:

  • Take a selfie! Show us your big smile!
  • Take a group photo with your friends or family!
  • Take a photo that fits the theme “Dream”.
🎮 Enjoy taking selfies? Try Selfiely!

information Flashcard

Flashcards are not challenges and do not require any action to be taken by players. However, they still can be extensively used in your game to provide information for your players. Use them as educational flashcards, tutorials or simply to introduce players to your game!

Pros: screenshot_2016-12-14-18-12-17

  • No action to be taken by the player
  • Good way to introduce information to players

Cons: 

  • Challenges and flashcards cannot be locked to a flashcard
  • Flashcard views are not trackable

Examples:

  • Welcome! Think you are as intelligent as Athena? Think twice after taking this Greek Mythology quiz!
  • The Dance and Dinner Committee cordially welcome you to the end of year gathering of ABC Corporation. We hope you will have fun with the quizzes and mini games we have prepared. Enjoy the night with the great good and music!
  • The game will be released at 12 midnight, 17th February, 2017. Please stay tuned to the updates!

quiz Quiz Challenge (One try only)

Quiz Challenges operate similarly to Multiple Choice Questions (MCQ). Players select the correct option from a list of options. As the title says, players are only given one try to attempt this challenge, regardless whether they get it correct or wrong. (Read below for information on repeatable quiz challenge)

This is one of the most frequently used challenge on Gametize. Admins typically use it to test the knowledge of players by setting it like a MCQ.

Pros: screenshot_2016-12-14-19-02-23

  • Intuitive to players
  • Easy to analyze results
  • Definite answer

Cons: 

  • Gives little autonomy to players

Examples:

  • Which year was our company founded?
  • What kind of cheese is typically used to make pizza? 

quiz_repeatable Quiz Challenge (Repeatable)

Repeatable Quiz Challenge functions just like One-Try Quiz Challenge with one difference: players are able to attempt the challenge multiple times.

Admins can modify the settings of the challenge in 2 ways:

  1. Players can complete the challenge for unlimited number of times, even after they have gotten it correct.
  2. Players can complete the challenge for unlimited number of times until they get it correct. No more attempts are available after the player has gotten the correct answer.

However be sure to limit the points for getting the quiz challenge correct or wrong to avoid points farming. (Though cheating may not always be a bad thing)

Repeatable Quiz Challenges can be used to re-enforce knowledge of the players. For example, in a long term education campaign, the repeatable quiz challenge allows players to re-visit the questions and test themselves after a period of time.

Pros:screenshot_2016-12-14-19-12-23

  • Allows for re-attempts of the challenge
  • Players can re-attempt immediately, with no lag time

Cons:

  • Players may be shifted away from the target behaviour
  • Possibility for cheating by farming points. Detrimental to the game when rewards are at stake.

Examples:

  • Which floor is the cafeteria located?
  • What Pokemon does Mankey evolve into?

poll Poll Challenge

Players see a list of options and are able to choose 1 or more options from the list. Poll Challenges are split further into:

  1. Single-Option Poll Challenge, and
  2. Multi-Option Poll Challenge

The differences lie in the number of options players are able to choose. For single option poll, each option may carry a different point, making it possible to set more than 1 answer as the ‘correct answer’ by giving it the same highest number of points.

On the other hand, multi-option poll challenges awards players with the same amount of points regardless of the number of options chosen.

Poll Challenges can be used a variety of ways such as gathering feedback and asking for the players’ preference given a list of choices.

Other interesting applications include having a game with an immersive storyline where players completes it by taking action via the options in the poll challenges.

🎮 Solve the mystery of The Diary and the Red Rose and see the unique application of Poll Challenges!

Pros:screenshot_2016-12-15-16-16-11

  • Allows for selection of multiple answers
  • Unique settings allow for wide spectrum of usage

Cons:

  • After creating the poll challenges, you are not encouraged to change the options

Examples:

  • Which of these countries have you been to?
  • Design the company shirt! What colour would you like our company shirt to be?

 challenge_icon_multi Multi Field Challenge

Multi Field Challenge allows admins to include various questions of different formats in one challenge. Currently supported formats are: Text, Number, Number with Decimal, Date and Multiple Choice.

Multi Field Challenge can combine different questions into one challenge(page) hence, reducing the number of clicks each player has to perform to complete the game. This improve the player’s experience when playing the game.

Addiionally, multi field challenges are also often used to capture personal details of players such as name and email, and also used as feedback forms.

Pros:
roadshow

  • Able to ask several questions in a page
  • Flexible in usage

Cons:

  • Players may be confused about the objective of the challenge

Examples:

  • Let us know how you feel about our Christmas Roadshow by answering the questions below.
  • Want to hear more from us? Fill up the sign up form below.
  • We are gathering opinions for the company retreat in June, let us know your preferences and availability by filling in the questions below.

Congratulations! You have come to the end of Part 1 of the Challenge Types Guide. Continue to read on for more advanced challenge types in Part 2 of the series!

Also, if you face any problems creating the challenges, feel free to refer to our FAQ section!

Got any other cool ways to use these challenge types? Do you have any questions on these challenge types? Let us know below in the comments section!

Getting people to play your games

These are actions that you can take as an admin but there are specific features on the Gametize platform that will allow you to better capture the player base for your games!

1. Invite players to your game directly.

You can add players to your game using their emails individually, or even add a large number of them via a spreadsheet with customised passwords for each player. This works for both new players and those who already have a Gametize account. We highly recommend adding using the spreadsheet method if you have more players than you can count on one hand! You also have the option whether to send an invite email to the players after inviting them to your game.

add_player
Adding players one by one.

Depending on the privacy status of your project and topics, you may have to take extra steps to invite your players to your game or not even have to do anything at all! Learn more about the privacy status of projects and topics here.

2. Make your players invite other players!

Remember referral challenges from the challenge types guide? Adding referral challenges is a great way to increase the number of players in your game. What’s more, these new players may likely be people out of your own social circles. Award your players with points for helping you get new players, and hopefully this becomes a virtuous cycle, giving you multi-folds of players.referral-capture

With players invited to your game, you might want to understand more about their demographics as well as the most popular and active players. Take a look at our analytics guide to understand more about your players and how your game is performing!