Game Analytics 101

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Each game has an objective and intended behavior that they are trying to shape their players into. The more the players play the game, the closer the players are moving towards the behaviour. Hence forth, indicating that your game is successful.

The Gametize Admin Console provides a wide range of analytics and reports that will help you measure and track the performance of your game. Read on to find out how you can use the different analytics available!

1. Daily Summary

tool.jpgView the daily performance of your game and compare it against other day’s performance. You can see the number of players who have completed a challenge, total number of completed challenges, number of comments and votes made today respectively as seen below. Mouse over each of the box and see the comparison with a chosen date.

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This data is presented on the first page of the Game Analytics and provide admins with an overview of the performance of the game during that day.

2. Completion Rate

Below the Daily Summary, you can see four graphs under the Engagement Summary section. Each graph displays a different set of data across a time period that can be adjusted from the fields shown below. Take note that the data displayed on the graphs are typically more useful for games that are run over a long period of time.

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The graph of Completion Rate (see sample below) shows the number of users who have completed challenges each day compared to the total number of users in the project since the start date of the game.

This graph displays the retention rate of players: how many players come back to play the game day to day and how many did not. This figure may not be critical to all games, especially not games tied to events that are active only for a day or two. This data is more critical for long term campaigns that spans across weeks and months, aimed at getting active participation of all players.

There are also games that spans over a period of time, for educational purposes, where players complete the game and have no need to play it again. For such games, a graph similar to the one below might be expected, where few players return to the game.

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3. Total User Count

The next graph displays the cumulative user count across the designated time period. This graph may be used to observe spikes in user signup, allowing the admin to observe the success of publicity efforts for the game or be prompted to investigate them.

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This graph will be useful for long term campaigns where the public is the target audience. You will want to see a steady increase in the number of players and stagnancy will indicate that your campaign has not been reaching out to the masses as effectively as intended.

4. Most Active Time Period

ideaUnderstand the popular time periods where your game is being played. This helps admins in understanding the best time to release new challenges and inform your players via notification. In addition, it will help you in understanding the behaviour of your players and help you in selecting the best timing to release new rewards.

TAKE NOTE: The timing is set at GMT+0 timezone. Please make the necessary adjustments for your own time zone.

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As you can see from the sample graph above, 2:00 hours to 7:00 hours (GMT+0) seems to be the timing where the game is most actively accessed. Using this as a gauge, the admin can release a limited quantity reward, catering to the higher volume of game activity by the players.

Depending on the demographics of your target audience, the most active time period may be sightly skewed due the differences in different timezone.

5. Total Completions

View the total completions made per day in the time period that was selected. Days whereby no completion was made will be omitted from the graph. The number of completions is a simple and useful indicator of the engagement rate of your game. Observe the spikes and dips in the graph when comparing across the time period. Below are two examples showing the difference between a high performing game and an average game.

High performing game
High performing game
Average performing game
Average performing game

Of course, each game is different based on the objectives (which will affect the number of challenges available for completion) as well as the size of the target audience. Compare the success of your game against the performance in other days rather than comparing with other games.

Another way to understand your engagement rate with regards to completions is via the completion rate. Read more about it in the next article.

got.jpgWe hope that this article has been useful for you in understanding the different analytics under engagement summary, and how they might or might not help you with understanding the performance of your game.

Continue with the second part of the Analytics Guide to understand how the other analytics can help you understand the performance of your game and players better!

If you have other ways to interpret the analytics, feel free to share with us and other admins in the comments below!

Interacting with your players

A game with too muchinteraction (e.g. too much unnecessary information being thrown at players or irrelevant challenges) versus too little interaction (e.g. a player wins a duel but there is no mention of his victory nor does he receive any additional rewards) can be frustrating for a player for completely different reasons!

You would not want your players to feel like they are playing the game alone!

 

Therefore, it is only natural for us to value the communication we have with our players by ensuring there are various types of feedback and communication channels present throughout the game. The Gametize platform allows admins to effectively communicate and provide the necessary feedback to all players in various ways. Here is a quick glance at the different types of communication channels to interact to your players on Gametize:

1. Post-Submission Feedback

After each submission challenge, players will receive an instantaneous feedback message that will inform them if they have answered the challenge correctly (or incorrectly). Admins can even add in a post-submission message shown after players complete the challenge.

The immediate post-submission feedback ensure that players are not only informed of their results promptly but also know what they could have done better (especially if they have gotten it wrong). See an example below where the player has gotten the question wrong and sees additional information regarding the question.

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🎮 Coffee lover? Cocktail expert? Or adore dogs? Test your knowledge on Trivia Up !

2. Points Allocation

Another form of immediate feedback is points allocation. For all of the challenges (except the Prediction challenge), points will be allocated immediately after a player has completed the challenge. Instant gratification (in the form of points) will motivate players to keep on going and continue completing challenges for more points. Tell your players that they have done a good job or console them with some points even if they had gotten the challenge wrong! From the example above, the player was given 10 points even though the question was answered wrongly.

3. Pop-up Alerts

Pop-up alerts are useful for admins who want to push pop_up_alertout a
notification or alert to all players who have access to the game. Once an admin has set a pop-up alert within a game, all players will receive it when they log onto the game. Use pop-up alerts to inform players of updates to your game such as new rewards, challenges or upcoming updates.

To find out more about how to create pop-up alerts, click here!

With various ways to communicate with your players, choose the one (or all) method that will fit your messaging needs best!

Have any other forms of communication that you are keen to implement? Let us know by commenting below! We appreciate any feedback that you may have. 🙂

Privacy and the Publish Status

 

Privacy-2-003-2.jpgAs much as we want our games to be played by anyone and everyone, there will be instances where you are required to keep your games private and accessible to a select group of players only.

In short, yes, you can make your project private or public, depending on your target audience. You can even make your topic private or public as well. So let’s get into the details:

Public / Private Project

So what is a public project? A public project can be accessed by anyone. If the “Allow Guest Login” checkbox is ticked, even those without an account would be able to play the game. By simply sharing the project code or the link to the project, anyone can start playing the game. Public projects are useful when you are creating public/consumer-facing games that are supposed to reach out to the mass public.

On the other hand, a private project means that only invited players can access the project. Click here to find out how to make a project private. An example of a private project can be a game which is to be circulated among employees only, like say, a HR training game or an employee onboarding game. Players who were not invited to the game will see the screen below, having no access to participate in the game.

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The project admin has the power to add players to the project. If you were to have a private game, you will need to add players to your game, instead of them joining the game by themselves. Get yourself prepared by looking at the few methods you can use to invite players to your game.

Public / Private Topic

Similar to projects, you can choose if you would like your topics to be played by everyone in the project or perhaps just the chosen few. This would come in handy if you have different target audiences within a project, and by privatising the topics, you can ultimately control who gets to play which topic(s). Click here to learn how to privatise a topic.

With public/private topics in play, the game structure has expanded by another level and this brings about many interesting ways to structure your game.

You can have a private project with private topics, private project with public topics, public project with private topics and even public project with public topics! How does the privacy setting actually affect the game experience? As a rule of thumb, anything private requires you to invite players to the game, be it a private project or private topic. That is to say, you need to invite players to both your private project and your private topic sequentially.

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You may have a private project for your company but wish to separate the players by their business units. Hence, you can have a private topic for each of the business units and invite the players accordingly. You can also add a public topic in this private project (accessible by everyone in the project) to disseminate information to all the players.

Consider the different use cases you may have for your game and plan your game structure accordingly.

Great! So you have set your projects as either public or private. But wait! Are you ready to showcase your game to the world? If not, leave your project unpublished for now!

Publish / Unpublish a Project or Topic

Publishing your project or topic means it will be visible to your target audience, be it public or private. Only publish your project/topic when you are ready to showcase it to the world! Otherwise, keep your project/topic unpublished while you are in the middle of creating your game. Find out how to publish/unpublish projects and topics here.

Want to do more with your project and topics? Read up more on other features related to projects, topics and challenges over here.

Project-Topic-Challenge/Flashcard 101

A typical Gametize game would normally consist of projects, topics, challenges and flashcards.  So what are they exactly?

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Pictorial view of the Project-Topic-Challenge/Flashcard breakdown.

Project

A project is essentially a game. THE game. It is up to you to fill it with topics, inside each topic, you also freely to add challenges and flashcards, which will give your game structure. During the process of game creation, the first thing you will do is to create a project. Then, you can start populating it with a series of topics, or perhaps just one for starters. And there you go, you’re off to a good start!
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Project Code defines the search code which players will use to search for your game on the Gametize App or to access our game from the web. Choose something that is easy to remember yet relevant to your game as well! Project Codes can be edited after the creation of the project, so don’t worry if you don’t have any great project codes in mind yet! Go ahead with a temporary one and edit it later.

Topic

A topic is a set of challenges and flashcards. After creating a topic, you can create an unlimited number of challenges and flashcards in each topic. Each topic can represent a particular stage of the game. Depending on the type of game you are creating, it can be as simple as a 1-topic game or as complex as a multi-stage game which requires players to complete certain topics in order to unlock more topics.

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If you have a game that consists of multiple themes and multiple topics within each theme, you may want to consider grouping your topics using topic categories. These are categories that you can tag your topics to. Players will also be able to view topics classified by their categories, to ease their search for a specific category. However, you can only assign one category to each topic.

🎮 Play Trivia Up to experience the use of topic categories!

Challenge / Flashcard

A challenge is an actionable item that allows players to complete a specific task or answer a question. A flashcard however, is non-actionable and is more of an informative “card”, by which players are able to read and retrieve information. You can create a series of different challenges and flashcards and put them in a sequence. You can even lock the challenges in sequential order, to make players complete the challenges in the order assigned.

📘 Not sure which challenge type to use? Check out our Challenges Guide!

In summary, projects, topics, challenges and flashcards work hand-in-hand to create the ultimate Gametize game experience for your audience. Watch this quick video walkthrough for a better understanding of the Gametize game structure!

Hungry to know more about projects, topics, challenges and flashcards? Check out this article for more information on additional features!

Quantity is not quality. Pick only the game elements that you need.

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Points, Rewards, Achievements, Leaderboard, Teams.
Each has its own perks, yet implementing all of them does not mean that your game is the best.

Focusing too much on the rewards may demotivate your players towards learning, while team based games will not be effective when the targeted behaviour are focusing on the individuals.

How should you then decide which game elements are suitable for your game? You can look at it from 2 perspectives:

1. Choosing the respective elements based on the target player type

In Step 3 of our Game Development Guide, we introduced the 4 different player types based on the Bartle taxonomy of player types. Each player type has their own prefered game elements. It is advisable to customize your game based on your target audience to provide the greatest amount of satisfaction for them.

See below for the game elements that would attract each player type and how best to use them:

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Explorers (as its name suggests) loves to explore the game world. Give your game
an unfolding narrative to immerse the explorers.

Autonomy is of great priority to explorers, so let them choose what they want to do in your game. Cut down on topic/challenge locking to let the explorers choose which topic or challenge they wish to attempt first.

Explorers are not here to finish the game but more so to discover hidden easter eggs. Also, you can try adding an extra ‘easter egg’ topic. This serves as an additional plot just for pleasure. It may not go in line with the objectives of your game but would do well to capture the hearts of the explorers!

♥ Socializers

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Socializers enjoy the company of others while they play their games.
Create team-based games such that they can interact with others while enjoying the game.

Also, create opportunities for commenting and voting. At the same time, reward them for their behaviour by crediting them with bonus points.

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Yes, Killers aim to be the best at what they do, beating all other competition. Competition is a must have for killers and adding a leaderboard will be the first step to retaining these players.

Award killers for staying on the leaderboard with additional points or simply publicizing it to give them the fame and glory they deserve.

Achievers:

winning.jpgPoints, Achievements, Rewards. Any tangible or intangible rewards will be adored
by the achievers.

Add 100% Completion Badges and other in-game achievements that adds on to the wall of achievements of the achievers.

Some achievers may even enjoy seeing their name on top of the leaderboard, giving them the sense of accomplishment.

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🎮 Beat the top player in Trivia Up !

2. Choosing based on your objectives

Other than knowing your target audience intimately based on their player types, you might also want to consider your own business/project objectives before crafting out the game experience for your target audience.

Here at Gametize, most of our existing clients and partners fall under a few general categories: HR, Marketing and Learning/Development, and Training. Although we wouldn’t assume that everyone will fall under these categories, we have picked out some key objectives from each industry, which can easily be applied to your own games:

Objective #1: To recruit new employees (HR – Recruitment)

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Looking to hire some fresh blood? Why not gamify the whole recruitment process? 🙂

With the objective of recruiting highly-qualified professionals, it would be good to first consider one very important factor – the age of the potential applicants that you would expect to play the recruitment game. If you are looking to recruit senior professionals who aren’t on Facebook and still read hardcopy newspapers, the way you craft your recruitment game would likely differ from a game that you would craft for the millennial generation who bust their data plan every month and cannot survive without WiFi.

Other factors to consider when crafting a recruitment game would be the duration of the recruitment campaign, how long an applicant should spend playing the game, and what information is required from the applicant for you to decide who to hire. This will determine the type and number of questions that you will need to create to meet your objective of hiring the right candidates.

For a quick example, take a look at our template recruitment game!

Objective #2: To get new employees on-boarded (HR – Onboarding)

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So now that you have some fresh faces around, time to get them on-boarded and all prepped to start work! 🙂

With this objective in mind, it’s good to start planning out the various bits of knowledge and content that a new employee is required to know (e.g. from knowing where the toilets are located… to how to file claims). You can also incorporate company values into the mix and structure the whole game with a theme that relates well with your company’s products/services or values.

It would also be good to have rewards for the employees to achieve, so as to reward them with some useful and relevant incentives that could help ease their transition into the company and make their early days more enjoyable.

To view a sample of the on-boarding game, click here to check it out!

Objective #3: To improve staff happiness and welfare (HR – Employee Happiness)

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What about all the employees who have been around for ages? Employee engagement and staff welfare should be taken seriously in order to retain your top talents and keep them satisfied with their jobs. If this is something that you are keen to improve, consider implementing a gamified form of staff engagement.

Try including a series of fun and engaging challenges from photo challenges to QR code challenges to get them excited. You might even want to try hosting a treasure hunt (with a series of clues to uncover) just get the entire department moving and interacting with one another.

Don’t forget to include enticing rewards such as shopping vouchers or a free pass to work from home for a day, to get them motivated to earn those points!

Check out this sample HR (Employee Welfare) game

Objective #4: To engage the general public (Marketing/Publicity)

With the whole world becoming more interactive and the game.jpgmillennials are increasingly becoming the main target consumers, it’s no surprise that the term “gamification” is catching on in recent times. If you’re a marketer with a mission, chances are that you are looking for a solution to spice up your integrated marketing campaign. This is where gamification can come in.

Create a game with simple and fun challenges for your players to complete, and be sure to include your product/service into the mix! With a combination of standard and photo challenges, and perhaps a poll or two, leverage on creative ways you can get players to interact with your product/service, and get them to share their experiences via the Gametize platform (shareable on social media too, of course!).

Tangible rewards can easily be managed and distributed if your marketing campaign is location-specific. Just make sure to include clear instructions on how to redeem them!

For an idea of what a marketing game would look like, take a look at this sample game!

Objective #5: To improve engagement among participants at an event (Event Management)

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Got the crowd but no plans on how to best engage them? Do not fret, we’ve got just the thing!

With an easy-to-use Gametize app, participants would take almost no time at all to get themselves logged in and playing the game on the spot – in minutes! Since there’s a really good chance that your game will be accessed via mobile, be sure to take advantage of mobile-friendly challenges like the QR code challenge. Placing QR codes in strategic locations (e.g. on nametags, at event booths, hidden places, etc.) allows you to take your event to the next level by integrating digital and physical elements of your event, and combine it to create a rich interactive experience for your participants.

Keen to gamify your event? Check out our demo event game to help you get started!

Objective #6: To impart knowledge and ensure that it sticks (Learning)

There’s nothing quite like making a learning and development initiative more fun.  Many have treaded down this road and not many have succeeded. With low attention spans and the need for more visual cues, interactive learning games face a challenging task at getting their players to, well, play – and keep playing (for long periods of time, that is)!learnhappy.jpg

With Gametize, learning can be made more fun, especially when you introduce a rewards system, a leaderboard, and a series of varied challenges, all working together to create a unique experience for each player, when they attempt the learning game. Each of them will find themselves motivated to complete the game (in various ways), and you can rest assured, that with the simple game interface, learning is bound to take place.

Click here if you’d like to have a go at one of our sample learning games!

Objective #7: To provide a more engaging customer experience (Customer Experience)

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Providing a good, no, GREAT customer service experience involves implementing a working system that allows for customers to easily give their feedback – and feel good about it at the same time. You want them to feel comfortable enough that they will not only be honest with you, but also be your brand’s greatest advocate. Here’s where things get tricky – do you already such a system in place? No? Consider a gamified customer feedback form!

Using the Gametize platform, get ready to revolutionise the way customer feedback can be managed. Think loyalty programmes and a customer reward system. With each great feedback / testimonial challenge they complete (e.g. take a selfie of them using your product/service), they can stand to earn points which they can then redeem for rewards (which could consist of more products/services that you offer).

It would be a good way to interact with your customers, create a community among them, and retain them in the long-run. They might also be repeat customers, or if you are looking for new ones, use a referral challenge to encourage existing customers to refer their friends! They can score a discount from you in return.

Get a feel of what a customer service game is like by trying out this game!

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Phew! Looks like you’re all set to create your game! Just be sure to remember what your objectives are during the game creation process. This should guide the way in crafting out the overall player experience. Good luck!

Reward your players for their actions!

Players are driven by either intrinsic or extrinsic motivations to play your games. Give your players more reasons to play and enjoy your games by rewarding them for the actions they perform.

Points

Points are the simplest form of reward you can award your players and also the most basic form of feedback that can be given to players.

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There are a few ways you can award your players with points in your game. The easiest way to do so is to award your players with points whenever they complete a challenge! Give them points for getting a question right, and give them points for getting it wrong as well. (It doesn’t hurt to console them with a smaller amount of points)

You can also give out points for other actions that the players make, such as voting on other people’s completion or commenting on a topic. This can be done so by accessing the Awardable Actions page from project manager and creating the rules.

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If you simply want to congratulate some of your players for their active participation in the game, head over to the Award Bonus Points page from project manager. Set the amount of points you want to credit to the player(s) by filling up their email or by uploading a spreadsheet. Players are informed of this surprise via the in app notification as well as through their email. They will definitely be thrilled by the news and you would have gained more motivated and loyal players.


Rewards

After completing a few challenges, your players would have accumulated over 50 points or so. Give them an opportunity to do more by heading over to the Reward Store to set up rewards!

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With redeemable rewards in place, it provides an extra incentive for players to play the game. Rewards come in different forms and works well to motivate your players. Do take note not to overuse them as they may prove to be counterproductive, shifting the players away from the targeted behaviour.

Different gamified campaigns allow for different types of rewards to be given out. An event based campaign allows for physical rewards such as merchandise to be redeemed on the spot, while online vouchers are more suitable for long term online campaigns. Customize your rewards by adding a redemption limit, reward photo, description, and the points required to redeem each reward.

Reward redemption process

Our reward redemption operates on a 2-step process:

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First, players click on ‘Redeem‘ to redeem the reward (assuming that they have sufficient points). Next, they need to ‘Collect‘ the reward to receive it. This process is similar to making online purchases, where you first place your desired item into your shopping bag, then checkout.

The redemption system enables campaigns to maintain fairness and accuracy. Players would show their screens to the respective personnel at the redemption counter and click on the ‘Collect’ button. Only then would the respective personnel hand over the reward to the player. This ensures that each redemption translates to exactly 1 redemption and players cannot cheat to redeem extra rewards.
On the admin console, admins are also able to monitor the redemption status for their rewards.

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Keep track of the collection status by accessing the transaction history. You can also track intangible rewards such as gift vouchers in the form of codes or redemption links. Collect them on behalf of your player after sending them the rewards!

💡 Did you know that you can change the quantity of rewards whenever you want?

Achievements

slack-for-ios-uploadIf rewards are too costly or troublesome to implement, consider adding achievements to your games! Achievements comes in the form of badges that are added to the players’ profiles.

Customize achievements with the preset list of rules. The simplest rule would be to complete all challenges in a topic. There are also other more complex rules such as “Be the first __ players to complete the challenge” or “Earned at least 100 points in this topic”. Such achievements would definitely spur on players who are achievers. Add in achievements with a mix of different rules to reward your players for playing your game.

Of course, it is boring to just create a basic achievement saying “Well done!” with no images and description. Spice up your achievements by having them in progression, linking it to your game’s theme or just make it a random twist to your game.

Rewards are available on a project level while achievements are given out on a topic level, meaning to say that they are only available in that particular topic you created it in. Keep these in mind while you are structuring your game as it might affect the types of achievements you are creating for your players!

Feel free to take a look at our FAQ for more details on creating rewards and achievements!

Fixed-Answer VS Validation Code Challenges – When to use which?

This is a question we get all the time – and we get it. These two challenges aren’t the easiest to understand – and implement – and as a result, many of us aren’t able to truly make full use of them, when creating our games.

What a waste! These two challenge types are actually pretty versatile in nature and can be used in various ways.

#1: Secret Passcode 

With a fixed-answer challenge, we can rebrand it as a “secret passcode” challenge. Sounds a lot more fun, right?  🙂

Players can complete a series of challenges which will lead lockthem to discover the passcode, which they can key in to unlock the challenge (and subsequent challenges). So it’s really just like uncovering a secret… on their own, without the help of the admin.

But what if my players aren’t that adventurous?

Well, not all games are meant to solve mysteries. Sometimes, we just want to complete certain tasks and be given a passcode to complete the challenge and move on to other challenges. The passcode can then be distributed physically (upon completion of a task) or via email / message, choose your mode of communication.

How about cheaters who share the passcode to other players? That would ruin the game experience! 😦

Cheating is not *always* a bad thing, in my opinion. When a player cheats, it means that they are engaged enough in the game to even make that extra effort to get ahead in the game (or to help others do the same). And that’s a good thing! However, if your game is serious or perhaps has an assessment feature to it, then it’s time to try out the other challenge type – Validation Code challenge!

#2: Validate me!

If you need to ensure that each and every player has rightfully completed a challenge (no cheating allowed), a validation code is what you need.check-mark-with-thumbs-up.jpg

For this to work, there must be a dedicated Admin managing the game as players progress through it. Each time a player has successfully completed the task in question (e.g. Do a sales pitch to your manager, Write an article about leadership, etc.), the Admin must be informed immediately. The Admin will then generate the unique code for that player, which will then be automatically sent to their registered email address. The player will then use the code to complete the validation-code challenge that’s standing in his/her way to success.

P.S. That uniquely generated code cannot be shared with other players. It just won’t work. NO CHEATING!

But it sure is a lot of work for the Admin person, no? Isn’t there an easier way around this?

Like any other challenge type, they have their pros and cons. If you are looking to simplify the administration process of the game, a fixed-answer challenge would be more ideal, but plan the game out in such a way that cheating is either not encouraged (or there will be CONSEQUENCES! Just kidding..) or perhaps encouraged, so as to boost engagement rates and the virality of the game altogether!

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So there you have it – Fixed-Answer VS Validation Code challenges, in their simplest form!

Got any other cool ideas on working these challenge types out? Do you have any questions on these challenge types? Let us know below in the comments section!