Gametize's 5D Framework & Scorecard
At Gametize, we’ve designed our very own 5D Framework & Scorecard as a guide to building and implementing a gamification strategy. We’ve devised this based on our experience and have found this foundational framework essential for seeking problem areas, building solutions, and catering to the needs of players.
We hope you’ll find the 5D Framework as useful to you as it is to us. We use this to run our GCD sessions. You can see example of GCD here: https://docs.google.com/presentation/d/1cOki9DMXNoLFc5kYABTJnEhWTPr62qSyQv4ZhWzoBg4
Let's begin with this basic checklist...
(Though if you are already a Gametize 5D ninja, just skip this altogether and go straight to Gametize Scorecard below).
1. Define your Problem
2. Determine your goals
3. Decide target behaviours and emotions
4. Describe & profile your players
5. Design your mechanics and process
1. Define the problem
Examples of Problem Statements:
2. Determine your goals
Examples of Goals:
3. Decide your target behaviors and emotions
Examples of Target Behaviors:
Examples of Target Emotions:
4. Describe and profile your players
- Why did Tony join the company? Why not other competitors? What sets this company apart?
- What does Tony look forward in his daily tasks, and what motivates Toni in life generally?
- What games does Tony play, on desktop or more the phone?
- Why does Tony play these games? To compete, to socialize, to explore, or to earn a sense of accomplishment?
- Which websites does Tony visit in his free time, and what content does he consume?
- What apps does Tony use on a daily basis, and on a weekly basis?
- Is there a reward Tony wants that “money can’t buy” in the company? e.g. lunch with CEO?
- What rewards that “money can buy” would motivate Tony? e.g. Movie tickets? Coffee Vouchers? Books?
- What may lead to Tony leaving the company? Lack of recognition? Lack of opportunities?
- If Tony can design a game of his own, what would it be?
- If Tony can meet anyone in the company, who will it be?
- How often does Tony get to learn new things in his work? Does he enjoy learning? If yes, why? If not, why?
A focus on winning, rank, and direct peer-to-peer competition
A focus on attaining status and achievement present goals quickly and/or completely
A focus on socializing and a drive to develop a network of friends and contacts
Engaged by: Community, Interaction
A focus on exploring and a drive to discover the unknown
Obscure Achievements, Compelling Story
(We’ve based this off Richard Bartle’s Taxonomy of Player Types, which you can read more about here.)
Examples of Profiles:
Want to learn your Player Type? Take our personality quiz!
*Side note: Do not proceed if you haven’t tackled these questions. Otherwise, well done! Now that you have these pieces of information, let’s go on to design the Gametize experience, based on the following scorecard. You don’t have to hit a perfect score, but these are questions that you should keep in mind.
5. Design your gamification strategy
Visual style & Narrative
The Gametize scorecard is designed to measure the success of your gamification strategy. Score each of the questions out of 10, with 10 being the best score.
Step 1: Use the 5D Framework
Step 2: Game Structure & Elements
Step 3: Challenges
Step 4: Feedback & Competition
What can the 5D Framework & Scorecard be used for?
- Employee orientation & onboarding
- Conferences and exhibitions
- Talent acquisition (i.e. recruitment)
- Encouraging employees to recycle more
- Encouraging employees to adopt healthier lifestyles
- Quiz nights (ask us more about this!)