Gametize's 5D Framework & Scorecard
Let's begin with this basic checklist...
1. Define the problem
Examples of Problem Statements:
Defining the problem is a critical step, and sets the tone for the entire design workflow. Don’t worry, you can always revisit and redefine it, so don’t let this intimidate you. At the same time, if the problem suffers from hygiene issues (e.g. poor retention of product knowledge because your product is designed for rocket scientists , or nobody is talking about your brand because your brand is really really bad, then maybe you should be looking to change your business!)
2. Determine your goals
Examples of Goals:
3. Decide your target behaviors and emotions
Examples of Target Behaviors:
Examples of Target Emotions:
4. Describe and profile your players
This is a sample set of questions, that can be improvised to fit your context. First step for profiling is to shout out a name, say “Tony” in this case //a tribute to Ironman 🙁
- Why did Tony join the company? Why not other competitors? What sets this company apart?
- What does Tony look forward in his daily tasks, and what motivates Toni in life generally?
- What games does Tony play, on desktop or more the phone?
- Why does Tony play these games? To compete, to socialize, to explore, or to earn a sense of accomplishment?
- Which websites does Tony visit in his free time, and what content does he consume?
- What apps does Tony use on a daily basis, and on a weekly basis?
- Is there a reward Tony wants that “money can’t buy” in the company? e.g. lunch with CEO?
- What rewards that “money can buy” would motivate Tony? e.g. Movie tickets? Coffee Vouchers? Books?
- What may lead to Tony leaving the company? Lack of recognition? Lack of opportunities?
- If Tony can design a game of his own, what would it be?
- If Tony can meet anyone in the company, who will it be?
- How often does Tony get to learn new things in his work? Does he enjoy learning? If yes, why? If not, why?
Repeat this for 2-3 profiles. Next up, establish the Player Type
(We’ve based this off Richard Bartle’s Taxonomy of Player Types, which you can read more about here.)
Examples of Profiles:
Want to learn your Player Type? Take our personality quiz!
*Side note: Do not proceed if you haven’t tackled these questions. Otherwise, well done! Now that you have these pieces of information, let’s go on to design the Gametize experience, based on the following scorecard. You don’t have to hit a perfect score, but these are questions that you should keep in mind.
5. Design your gamification strategy
Visual style & Narrative
The Gametize scorecard is designed to measure the success of your gamification strategy. Score each of the questions out of 10, with 10 being the best score.
Step 1: Use the 5D Framework
Step 2: Game Structure & Elements
Step 3: Challenges
Step 4: Feedback & Competition
What can the 5D Framework & Scorecard be used for?
- Employee orientation & onboarding
- Conferences and exhibitions
- Talent acquisition (i.e. recruitment)
- Encouraging employees to recycle more
- Encouraging employees to adopt healthier lifestyles
- Quiz nights (ask us more about this!)
Max Ang was a Business Development Mentee at Gametize in 2014.He loves reading, especially on themes that deal with the modern society. A sporty person who enjoys runs in the morning and rock climbing on the weekends.