Case Study: Talent Onboarding Hub Improved Onboarding Engagement, Retention & Integration
About The Client
A prominent global professional services firm, in collaboration with their channel partner FocusU, is located in Indonesia. They aim to enhance the onboarding experience for new employees, ensuring a smoother and more engaging integration into the company’s culture and operations.
The Challenge
The professional services firm faced difficulties in effectively onboarding new employees, impacting their engagement and performance.
- New hires showed low enthusiasm and slow adaptation to the company culture.
- Traditional methods failed to ensure retention of key information, leading to inconsistent performance.
Goals
The firm’s gamified onboarding aims to boost engagement, retention, and cultural alignment:
Achieve 85% information retention within six months, measured by post-assessment scores.
Attain 80% cultural alignment within three months, with new hires reporting a strong connection to the firm’s values.
Ensure 90% program completion in the first month.
Target Behaviours
Engagement with Interactive Content:
New employees actively participate in interactive onboarding activities, such as quizzes, games, and scenario-based learning modules.
Collaboration and Social Interaction:
Employees engage with peers through discussion forums, team challenges, and social features within the onboarding app.
The Player Profile
The participants are new hires, primarily recent graduates or early-career professionals in consulting, auditing, tax, and advisory. They are generally young, motivated, and eager to learn and integrate into the firm’s culture and operations.
The Solution: Talent Onboarding Hub
The professional services firm collaborated with FocusU to evaluate and enhance their onboarding process through a gamification solution. The primary objective was to create an engaging and interactive onboarding experience that effectively integrates new employees into the company’s culture and operations. This effort resulted in the creation of the Talent Onboarding Hub.
The numbers...
The Talent Onboarding Hub engaged more than 11,000 employees, achieved 27,000 completions, with 70% engagement rate, and received highly positive feedback.
Results
What went well?
Attractive Onboarding Methods: The Talent Onboarding Hub successfully transitioned from traditional, passive onboarding methods to a dynamic, interactive experience, significantly increasing engagement and knowledge retention among new hires.
Engaging Flight Journey Theme: The creative flight journey theme made the onboarding process exciting and relatable.
By simulating a travel experience, it kept participants intrigued and motivated throughout their onboarding journey.
Well-Prepared Employees: New hires reported feeling well-prepared and integrated into the firm’s culture and operations.
The comprehensive and engaging onboarding experience ensured that employees were ready to contribute effectively from day one.
Verdict? Gametized!
Overall, Talent Onboarding Hub was a resounding success within Onboarding.
The Talent Onboarding Hub, created with FocusU, transformed onboarding into an engaging, gamified experience. With its flight journey theme and interactive challenges, the program achieved high engagement and positive feedback, successfully integrating new employees into the firm’s culture and operations.