Case Study: Integrated Automotive Experience Gamified Learning to Increase Knowledge Retention
Integrated Automotive Experience aimed to optimize their training programs to achieve better impact and learner engagement.
2400
204,765
Completions
92%
Engagement Rate
About The Client
Integrated Automotive Experience sought to optimize knowledge retention and enhance customer service among their sales staff. They engaged Gametize to deliver a gamified training solution. With Gametize, they developed a gamified app featuring diverse challenges and social elements, making training both engaging and effective. Generous rewards motivated continuous learning and participation, ensuring the success of the initiative.
The Challenge
Integrated Automotive Experience aimed to optimize their training programs to achieve better impact and learner engagement. The specific challenges faced by included:
- Improving Knowledge Retention: Current training programs required enhancements not only to facilitate better long-term knowledge retention but also to effectively track the transfer and retention of knowledge among the participants.
- Increasing Engagement: The existing training methods needed to be more dynamic and interactive to ensure higher levels of engagement from the participants.
- Catering to the Target Audience: The target audience, consisting of sales consultants and product specialists, needed a more interactive and engaging approach to fully benefit from the training material.
Goals
- Increase Learner Engagement: Develop a gamified training program to enhance participation and interest.
- Enhance Knowledge Retention: Use interactive gamified elements to improve retention and application of skills.
- Improve Training Effectiveness: Align the gamified solution with company objectives to better equip learners with necessary knowledge and skills.
Target Behaviours
Integrated Automotive Experience aims to incentivize active engagement within the gamification app through interactive challenges, collaborative activities, and leaderboard rankings.
Target Emotions
- “I feel engaged because the training tasks are interactive and fun.”
- “I am confident in applying the knowledge I have learned because the challenges effectively simulate real sales situations.”
- “I feel recognized and rewarded for my efforts because the platform provides immediate feedback and rewards for my progress.”
The Solution: p2p Performance Academy
Integrated Automotive Experience collaborated with Gametize to create the dynamic learning app, “p2p Performance Academy.” To boost engagement, the app includes interactive quizzes, scenario-based exercises, role-playing, knowledge checkpoints, and feedback opportunities to enhance knowledge retention and application.
The numbers...
The latest Performance Academy campaign has been a resounding success, with over 30,000 completions from 440 players in just one month. Users are highly engaged with the platform, actively participating in quizzes and challenges. Since the launch of the gamification project, there have been more than 200,000 completions from 2,400 players, demonstrating the effectiveness and popularity of the training program.
Results
What went well?
Well-crafted Learning Journey: Converting traditional learning to a gamified platform boosted engagement and retention. Pre-training activities built anticipation, diverse challenges during training kept participants motivated, and post-training follow-ups ensured long-term retention and application. Rewards like merchandise further incentivize participation, leading to impressive results in the Performance Academy project.
Interactive Learning Experience: Integrated Automotive Experience also included a creative “Super Duty Scavenger Hunt” challenge in their gamified training app. Participants, divided into small groups, use the app to solve riddles leading to red star locations. At each location, they input a passcode to unlock and answer feature-related questions about the Super Duty. This engaging activity promotes teamwork and enhances product knowledge through an interactive and fun learning experience.
Verdict? Gametized!
Overall, Performance Academy was a resounding success in optimizing training and engagement.
With an impressive 92% average retention rate 30 days post-training, the program saw over 30,000 completions from 440 players in the recent campaign, contributing to more than 200,000 completions from 2,400 players since its inception. The diverse challenges and generous rewards effectively drove participation and created an engaging learning environment.