Creating a Case Study with Gametize
If you’ve landed on this page, it’s because you were directed by your friendly Gametize representative on creating a case study together. We’ll outline what goes into creating a case study with Gametize entails here.
Case Study Overview
Gametize has worked with [CLIENT] on [NAME OF PROJECT] during the period of [DATE RANGE] and would like to co-create a case study, with a focus on the methodology and strategic thinking employed by [CLIENT] & Gametize’s collaborative efforts that ensured the success of the [NAME OF PROJECT] project.
Case Study Goals
- Educational Tool: To educate Gametize stakeholders on gamification methodology, execution, and iteration according to specific problem statements, using the Gametize solution
- Content Marketing: To build awareness and trust in Gametize stakeholders on Gametize’s portfolio of projects.
Contents of Case Study
The contents of the case study will follow Gametize’s 5D Framework (https://corp.gametize.com/5dframework) and includes the following:
1. Problem Statement
- What challenges were you facing?
- What is causing these challenges?
- Had you tried other solutions? What was your experience with other solutions?
- How did you arrive at the conclusion that digitalization/gamification/etc. Was the approach?
- Why did you choose Gametize?
2. Business Goals
- What goals are you aiming to achieve with this solution?
- How will you know if your game is a success?
- What behaviors do you want to drive in your players?
- What type of emotions should players feel about your game?
3. Player Profile
- Who are your players? Describe their demographic: education level, management level, age, habits, etc.
- Describe their motivations – for joining the game, for being part of the company, etc.
- What other trends/behaviors do you notice in your target audience?
4. Gamification Strategy
- How did Gametize work with you to determine the best solution to your challenges?
- What was the narrative/theme/storyline of your game, and why did you choose it?
- What was the visual style of your game, and why did you choose it?
- What type of interactions / challenge types did you use, and why?
- What was the rewards structure/tiering system? What type of rewards did you have?
- How was the game rolled out? (e.g. promotion, marketing, timeline)
5. Results
What went well?
- How was the user reception?
- Good points about Gametize’s technology (e.g. user interface, user experience, technical aspects, etc.)
Other insights & areas of improvement
- What didn’t go so well?
- How can we improve the aspects of the project that didn’t go so well?
- Any technical points of improvement (e.g. user interface, user experience, technical aspects, bugs, etc.)
Other learning points
6. Conclusion
- Did you achieve your goals? If not, then how close did you get to doing so?
- How did you feel overall about the solution Gametize provided?
- Are there any possibilities for future growth and/or moving the engagement forward? If so, how?
Case Study Deliverables
- Case Study Landing Page on the Gametize Academy Website
- Abridged version of the case study
- Sample: https://corp.gametize.com/2020/09/03/samsung-blue-academy/
- Case Study PDF Document
- Detailed, comprehensive write-up of the case study, which is sent to the user’s email when they download the case study from the Case Study Landing Page.
- Sample: Available upon request
Privacy Levels/Contents
At Gametize, we understand that confidentiality and privacy is of utmost concern to our clients with whom we collaborate with when creating a case study. It is still generally recommended to retain as much non-sanitized contents as possible, to avoid creating a case study that appears vague.
These are the “anonymity” levels that are available for each case study write-up. The general rule of thumb for how Gametize determines how “identifiable” a piece of information is whether a Google search of the information would return results revealing the Client’s name.
| Item | Public (Example Only) | Anonymized (Example Only) |
|---|---|---|
|
Name of Client
|
Acme Banking |
“A multinational bank” |
|
Region Client is based in
|
Singapore |
“Based in Southeast Asia”
|
|
Names of identifiable subsidiary brands, campaigns, programs and methodologies unique to the Client |
Acme Smart Future Fiesta, QUEST Framework
|
We will replace the names with similar substitutes that evoke the essence of the original, such as “Smart Learning Festival”, “MISSION Framework”, etc. |
|
Player’s identifiable information, such as name |
Alex Neo
|
|
|
Player’s identifiable information, such as profile image |
Use as-is |
|
|
Player submissions in the form of photos (e.g. selfies, wefies, sensitive information such as screenshots of enterprise software)
|
Use as-is |
|
Channels of Distribution & Terms of Usage
Here are the channels & terms of usage where the case study will be distributed:
Marketing
- Website: The case study will be available on our Gametize Academy website (https://corp.gametize.com/case-studies).
- Case Study Landing Page
- Case Study PDF Document (downloadable)
- Social Media: Upon launching the case study on our Gametize Academy website, we will promote it on our social media channels, which include:
- Website: The case study will be available on our Gametize Academy website (https://corp.gametize.com/case-studies).
Client Engagement
- Gametize’s Client Engagement Team may use the case study as pitching material when liaising with prospective clients and partners.
Educational
- The Gametize Academy Team may use the case study for educational purposes during public-facing workshops, and events (such as webinars and talks).
- The Gametize Team will also use the case study as an internal learning tool for all Gametize employees.
Contact Information
Gametize Academy: academy@gametize.com