Keith: Lead of Business Group, Client Engagement
//you are most likely here to pick out Keith’s profile for a conference talk/workshop/event. Please feel free to choose from any photos or write-ups provide here.
[Short blurb: Keith is 1/3 of the founding team in Gametize, and leads the Business Group with over 10 years of experience in gamification + business-tech solution designs for clients. He also wears several hat at work, such as driving internal initiatives to enhance day-to day operations and technology innovations, and juggling customer servicing and sales conversations. He has adopted the moniker “Office Uncle” or Uncle Keith. His mantra in entrepreneurship is being in the business of customer experience (aka recurring sales), not the product or the selling.
Keith Ng (@keizng) co-founded Gametize (with his best friend Damon Widjaja, and later Brenda Nicole Tan), a gamification platform to motivate behaviors through challenges and rewards such as in recruitment, learning & development, marketing and community advocacy. Gametize won funding in a reality TV show (Angel’s gate), the People’s Vote in IBM’s Asean Smartcamp 2013, and SBR’s 2015 20 hottest startups in Singapore. Today, the platform is powering fun for almost 1 million users totalling over 20 million challenge completions.
Keith was nominated as one of the most influential people in gamification globally by Gamification Summit (2014), as well as the top 100 gamification innovator/consultant by Sparkah. He designed Gametize’s gamification frameworks, and speaks on gamification globally, including Gamification Summit in San Francisco, HR Congress in Manila, and Loyalty Summit, in Mumbai. His interests are in using game thinking and positive psychology to solve engagement problems, and designing extremely simple user experience for people to get hooked. Motivation frameworks intrigue him as much as learning about artificial intelligence and scaling methodologies
Prior to co-founding Gametize, Keith coded/sold a MLM software at 18 before his military drafting. He then completed his BBM (Finance) and BSc (Information System) on a DFS Scholarship in Singapore Management University, ending his final semester on exchange in Katholieke Universiteit Leuven, Belgium studying arts and the Flemish language. His “Richard Bartle’s Player Type” would be Explorer and Achiever; he lives for his Tuesday evening futsal games, plays Counter-Strike and the Rubik’s cube occasionally (which he struggles immensely with). He is also passionate about craft beer and you might catch him beertending and washing glasses at a beer shop once a week in Chinatown Food Complex.
Probably irrelevant to you. My Bucket Playlist:
- Learn the piano
- Fly a plane
- Master ballroom dancing
- Complete a marathon
- Ride a Harley
- Make my own pasta and become a pasta chef
- Brew some good batches of IPA and Pale ale
- Direct a short movie
- Cook the perfect steak and retire as a vegan
- Learn to speak Klingon
Definitely irrelevant. 5 random fun facts about myself:
- I can rotate my arms in different directions (one clockwise, the other anti-clockwise).
- I was a compulsive gamer with a serious gaming addiction 20 years ago. Watching World Cup snapped me out of it.
- I am a part-time craft beertender, though I lack the beer muscles to lift any kegs at all.
- I type mainly only with 2 fingers, both middle ones on my left, and right.
- The only 3rd language I have formal certification for is Flemish. I am trying for Klingon now
And if you are still reading at this point…
– See https://corp.gametize.com/events for all Gametize events.
*I speak on the following topic(s), and the following is intended for conference/workshop organizers directed here by me.
Gamification for HR: Using Game Designs and Thinking to Engage and Motivate Your Employees
In this age of connectivity and social media, orthodox means of recruiting new talent are increasingly defunct and L&D managers are struggling to engage existing talent with boring e-learning solutions. This disengagement also extends to other areas such as compliance training, safety and health, innovation management, and culture building.
Gamification is the application of game psychology and game mechanics into real life or non-game settings which has been increasingly used to address the lack of engagement in various businesses today with proven results. In this session, Keith Ng will illustrate how Gametize and other organisations have used gamification to solve different HR issues, and maintain engagement with the best and brightest talents of today.
Points covered and case studies include:
- What can gamification adopt from game thinking, game designs, positive psychology, and motivation frameworks
- The psychology behind gamification, and Gametize’s design framework for community engagement
- Current trends, best practices, and case studies in gamification for HR in different areas (e.g. L&D, recruitment, compliance)
- SMU Case study: How gamification has been applied to engage more than 1,000 students in SMU. SMU’s GameLead won 2 awards at Wharton-Quacquarelli Symonds Stars Reimagine Education Conference & Awards 2015 (http://www.smu.edu.sg/news/2016/01/15/smu-scores-three-awards-oscars-higher-education)
- Gametize Case study: How Gametize has used its gamification technology to attract, review and engage with applicants from the hiring to onboarding.
Quotes (for media use):
- Gamification is NOT a magic pill. Like any other process or strategy, it must be well-planned, designed, and tested aggressively.
- Don’t fall into the trap of introducing gamification for “make things more fun and exciting”. Be honest about your problem statements, then take it from there.
- A solution is cheap if it solves a problem. It becomes very expensive if it is solving nuts.
- Some of the best things in life are free. Start a Telegram or Facebook group to start your first communities instead of building something from scratch.
- Cut those endless debates and overthinking. There is no such thing as a perfect strategy, product, or even gamification design. Anyone can, however, run a perfect testing strategy; start with doing actually something simple first, test as much as you can, and cut those endless debates.
- How to cut those endless debates and overthinking in anything; Here are my cheatcodes to winning.
– JFDI (Just Faster Do It)
– KISS (Keep It Simple and Sweet)
– TAT (Test And Test)