Gametize's Style List
Looking for some inspiration for your gamification project’s creative & visual direction? Our creatives team has compiled a tried-and-tested Style List here for you to get inspired. Take a look at the type of iconography, logo types, illustrations, and narrative samples you can use.
Because we’re constantly updating this Style List, if you’d like a copy, send an email to academy@gametize.com.
How to use this Style List
1. Gather and scope down your requirements
First, understand your own project requirements. Answer the following questions before you begin:
Do you have the following resources?
- Corporate Branding Guidelines – if yes, how strictly do you need to follow these guidelines?
- Corporate Media Library – such as iconography, photography, illustrations, etc.
Are you the decision maker for the visuals & branding of this project?
If not, who is, and how can you involve them? e.g. Marketing & Communications Department
2. Decide on your narrative
Deciding on your narrative first will give you a clearer idea on which subsequent visual style to pick. There are 2 general directions you can think about:
Option #1: Generic, with no storyline
For this approach, try to pick a work to represent the idea behind the app/campaign/event – think of some keywords you would like users to associate with your app/campaign/event, e.g. ABC Connect, ABC Engage, ABC Community
Option #2: A structured narrative
This would have a story backing it, and the story wouldbe reflected in the copywriting and visuals such as character design, world-building, etc. – e.g. ABC Passport, ABC Academy, ABC Heroes
3. Decide on your visual style & branding
Once your narrative has been decided, it’ll be much easier to think about these elements of your visuals & branding:
- Color palette
- Logo Design
- Typography
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Style of images
• Icon/Vector Styles: Typically flat icons, suitable for a generic narrative with no storyline and very flexible for expansion.
• Illustration: Suitable for narrative with a storyline and optionally, a mascot.
• Photography: Suitable for either a generic narrative or one with a stronger narrative.