Gametize's Style List
1. Gather and scope down your requirements
Do you have the following resources?
Are you the decision maker for the visuals & branding of this project?
2. Decide on your narrative
Option #1: Generic, with no storyline
For this approach, try to pick a work to represent the idea behind the app/campaign/event – think of some keywords you would like users to associate with your app/campaign/event, e.g. ABC Connect, ABC Engage, ABC Community
Option #2: A structured narrative
This would have a story backing it, and the story wouldbe reflected in the copywriting and visuals such as character design, world-building, etc. – e.g. ABC Passport, ABC Academy, ABC Heroes