[GUEST POST] Gamification in events and its impact
Use of mobile devices enable better engagement
Good delivery of Gamification at events
An event would have its own objectives to achieve and a Gamified app would serve as an enabler to a better experience. Delivery of an appropriate game, not for Gamification sake, requires proper planning and execution. We suggest:
1) Create good content through storytelling. Take the participants through a journey of exploration. Let them be the agent on a quest to uncover great bands at a music festival. Awards points (that can be exchange for food) when they take a selfie with the band on stage!
2) Provide an easy-to-use and intuitive platform. Create easy login through Facebook (for on-boarding), for instance. Adopt good design principles in the user interface. Do not ruin an experience due to a complicated set-up.
According to Gartner, 70% of top 2,000 organisations would deploy at least one type of Gamified application. Put your game on and create an immersive event with a simple yet attractive app. Or simply have game elements be the backbone of your event!
This post was contributed by Max Ang, Business Development Mentee @ Gametize
Max is the summer Business Ninja at Gametize in 2014. He loves reading, especially on themes that deal with the modern society. A sporty person who enjoys runs in the morning and rock climbing on the weekends.