Case Study: The Tandem Challenge - Gamifying Employee Engagement & Sales Training
CEVA Logistics, a global 3PL leader, used Gametize to boost engagement and learning among their sales teams across regions. The Tandem Challenge paired staff into buddy teams, driving participation through fun, interactive tasks and friendly competition. The result: high engagement, strong knowledge retention, and better team bonding.
60%
Participation globally, with some regions achieving over 90%
52
Challenges
(6 weeks teams competion)
709
Field & Inside Sales
(191 Teams)
About The Client
CEVA Logistics is a leading global Third-Party Logistics (3PL) and supply chain management company that provides end-to-end design, implementation, and operational solutions in freight and contract logistics. With operations spanning across APAC, Europe, IMEA, and the Americas, CEVA Logistics initiated the Tandem Challenge to drive greater engagement and interactivity among employees across regions through a gamified approach.
The Challenge
CEVA Logistics needed to engage 709 global sales employees across 4 regions and 191 teams.
The key challenges:
- Low interactivity in existing engagement efforts
- Limited collaboration between remote and cross-border teams
- Difficulty unifying diverse regions under one CEVA.One team
Goals
Driving knowledge retention, sustained engagement, and peer collaboration
Reinforce Learning: Strengthen understanding of key concepts through ongoing, bite-sized learning challenges.
Sustain Engagement: Keep 191 teams active across 6 weeks of competition.
Promote Collaboration: Foster teamwork and cross-region bonding through shared progress and interaction.
The Player Profile
Sales-Focused Professionals
Participants included internal and external sales teams, telesales, franchisees, and retail-facing staff—all focused on customer engagement and driving growth.
Global & Diverse, Yet United
Spanning four regions and multiple time zones, players brought diverse experiences but shared the same spirit: collaboration, recognition, and friendly competition.
The Solution: Tandem Challenge
CEVA Logistics launched the TANDEM Challenge on Gametize to engage and upskill their global sales teams. Participants were grouped into buddy teams to drive accountability and peer motivation through collaboration.
Over a 6-week period, teams tackled 52 interactive challenges designed to be fun, engaging, and aligned with key sales learning goals—ranging from CEVA’s values to product knowledge.
Challenge Design
The challenge structure focused on interaction and variety. Sales professionals engaged in different types of tasks, such as:
- Quizzes
- Open-ended questions
- Multimedia submissions
The buddy format helped reinforce consistent participation and a sense of shared achievement.
The numbers...
Over 60% participation globally, with some regions achieving over 90%!
Did you know? The buddy system and leaderboards were key to driving such high engagement across regions.
Verdict? Gametized!
The Tandem Challenge proved that simple, well-designed gamification works—driving engagement, learning, and collaboration across CEVA’s global workforce.
With strong participation and valuable insights gathered, the project not only met its goals but also laid the groundwork for even more effective future rollouts.