Case Study – Moments of Reflection:
A South American Cosmetics Company Gamifies Everyday Consumer Connection Beyond Products
The brand wanted consumers in one South American country to join the Moments of Reflection journey, pushing daily content that helps people, especially women, develop self-knowledge.
5173
Sign-Ins
2085
Active Players
5004
Challenge Completions
About The Client
A South American cosmetics company built on plant-based ingredients. The brand produces a range of cosmetic products including perfumes, bath, and hair designed to create a sense of pleasure and well-being, and to improve people’s relationships with themselves, their bodies, and others.
The Challenge
The brand wanted consumers in one South American country to join the Moments of Reflection journey; pushing daily content that helps people, especially women, develop self-knowledge.
- Drive consumer engagement outside a purchase moment
- Provide easy access to the content at any time during the journey
- Gamify the journey so consumers build a routine through daily challenges
- Make consumers feel valued; the brand cares beyond making products
Goals
The brand also wanted to help consumers elevate their self-esteem and nurture the bond they have with their bodies. Success would be tracked across both quantitative and qualitative measures.
Active vs. total users – Track the number of active users against the total number of users across the journey.
Challenge completions – Measure the number of completions submitted by players over the 4-week period.
Full-journey completion – Track how many players reached the end of the entire journey.
Routine and helpfulness – Qualitatively review player completions to evaluate whether the journey helped build a daily routine and was useful for the players.
The Player Profile
The target audience for the Moments of Reflection journey was the main buyer of the cosmetics company products; Women. The journey was designed especially for women: a free path in cultivating self-knowledge, helping them evaluate self-esteem and create a greater connection with their bodies.
The Solution: Moments of Reflection
The Journey
A 4-week journey of daily reflection, built on Gametize. The brand used the Gametize platform to organise a 4-week journey inviting consumers to be part of Moments of Reflection; Daily challenges to help players evaluate their self-esteem, build a connection with their bodies, and develop greater self-awareness.
Daily Challenges
Challenges are designed to help players reflect and slowly build relationships with themselves and their bodies across the four weeks.
- One challenge surfaced per day in the player’s journey
- Mix of written reflection, memory recall, and image upload
- ~5 minute sessions designed to fit into daily routines
- Awarded points for each completed challenge
Achievement
Recognition for progress, not just completion. Achievements are awarded after players complete certain challenges serving as motivation to learn from each prompt and to improve the relationship players have with themselves and their bodies.
- Awarded on completion of specific challenges
- Reflect player growth across the journey’s activities
- Named after themes from the journey content
- Visible on the player’s profile
Inspiring sentences as the Reward
The cosmetics company listed rewards as inspiring sentences as a reminders for players to be more confident in themselves and not give up on the journey to develop self-knowledge.
- Earned with points from completed challenges
- Each reward is a short, named affirmation
- Reinforces the journey’s tone of self-care
- Redeemable directly in the Gametize app
The numbers...
Since its launch in February 2022, the Moments of Reflection journey has driven strong engagement across all three project deployments. The initiative recorded a high volume of total sign-ins since launch, with a significant number of players actively participating throughout the journey. Across the experience, players collectively completed thousands of challenges, reflecting sustained interaction and engagement with the platform over time.
