CASE STUDY: SBA
SBA sales reps improve their numbers with a training game from Gametize
4,000+
Users
4M+
Completions on Challenges
1,000+
Comments
Overview
Powered by the Gametize platform, the SBA game was designed as a sales training for retail executives in Malaysia. During its lifetime from 2014 to 2018, SBA was continuously active with over 4,000 players and 4 million challenge completions.
![](https://corp.gametize.com/wp-content/uploads/2020/09/Screenshot-2020-09-03-at-6.23.05-PM-768x671.png)
The Challenge
SBA Malaysia engaged Gametize in June 2014 as a solution to engage sales training for both employees, such as retail executives, and non-employees (such as handphone shops sales assistants, resellers, etc.) to improve their product knowledge and customer service. SBA needed 4 tailored messages, each for a different group of users, such as floor salesmen units and field force units.
The Solution: SBA
Working together with Gametize on content strategy and visual assets, SBA was devised as an Academy in which players could compete and participate in challenges covering a broad range of topics, from general company knowledge to more in-depth product information.
Once Gametize established a strong theme and brand narrative, full control was handed over to the client to independently manage and develop their game.
![](https://corp.gametize.com/wp-content/uploads/2020/09/Screenshot-2020-09-03-at-6.22.52-PM-768x466.png)
Retail executives could learn about new products and sales techniques, the Gametize way!
Challenges went beyond standard knowledge checks – for example, there were photo challenges in which players could upload photos of themselves and their teammates to foster a sense of culture and bonding.
Verdict: Gametized!
![](https://corp.gametize.com/wp-content/uploads/2018/06/ce-sba-150x150.png)
Usage & Engagement
- 82% Sales Reps reported improvement in sales numbers
- 22.7% Average improvement
- 4K+ Players
- 4M+ Completions
- 1K+ Comments
With over a whopping 4 million challenge completions, SBA is one of Gametize’s most successful use cases!
![](https://corp.gametize.com/wp-content/uploads/2020/09/Screenshot-2020-09-03-at-6.22.58-PM-768x456.png)
After going through the game, sales representatives reported an overall improvement in their sales numbers. In fact, sales reps with a significant improvement in their sales numbers on average completed an average of 1600+ challenges more than those who reported a decline in their sales numbers.