Gametize Hub

Gametize Fireside Chat with Geraldine Kan: The Power of Storytelling in Engaging Audiences

9 June 2023
4.00pm (GMT +8)

Online (Zoom)

About the Fireside Chat

In our third Fireside Chat, we had the pleasure of inviting Geraldine (Geri) Kan from The Communications Catalyst.

Storytelling plays a vital role in gamification. It adds a layer of depth and meaning to gamified experiences, elevating them from activities to immersive journeys. By weaving narratives into the gaming framework, storytelling captivates players, creates emotional connections, and enhances their overall experience.

By harnessing the power of storytelling, gamification experiences can become transformative and deeply impactful, leaving a lasting impression on the players. 

Geraldine (Geri) Kan, a former journalist and senior corporate communications executive who has led teams in Lenovo, HP, and The Esplanade, will discuss marketing communications campaigns that have used storytelling to great effect to engage communities, influence perception and inspire action. 

She’ll discuss how you can craft immersive narratives that resonate with audiences and create emotional connections, driving participation and engagement. 

More about Geri

Geri Kan is a regional Communications Leader with over 20 years of experience working with multinational technology companies including HP Inc, Lenovo, and IBM shaping narratives, running media and analyst relations, and driving corporate and executive communications. Geri has also led the Corporate and Technology Practice at PR agency Golin, working with clients like McDonald’s Corporation, Morgan Stanley, and SATS. 

As a communications coach, she helps individuals and organizations connect with others in a meaningful way by finding their authentic voices and sharing their stories. Geri is also a passionate advocate for diversity and inclusion and has served as Executive Sponsor of the HP Singapore Women’s Impact Network and as a board member of Nanyang Technological University’s POWERS program. She holds a bachelor’s degree in Communications from UCLA and a graduate degree from Northwestern University’s Medill School of Journalism, where she was the first recipient of the S Rajaratnam Scholarship. In 2021, Geri was named to the “Singapore 100 Women in Tech” list, and in 2022, she was recognized as a DEI Champion by Campaign Asia.

Join us for this fireside chat and strengthen your ability to integrate the potential of storytelling into your gamification experiences and elevate your audiences’ gamification journey!