Moving on to the next project in our sustainability series, join FuFu, the friendly neighbourhood tofu to kickstart your Plant Based Alternative journey!
Problem Statement
According to Euromonitor, consumer expenditure on meat in Asia Pacific has increased 25% in 2017 to 2022 from USD 508 Billion to USD 636 Billion.
Additionally, according to the United Nations, the production of meat is responsible for 60% of carbon emission of all food production in the world. Therefore, with the rising consumption of meat there is a worrying rise of carbon emissions from the meat industry. This has a negative impact on the environment and public health, as well as contributing to the degradation of natural resources and ecosystems. For example, unsustainable cattle ranching accounts for 80% of deforestation of the Amazon Rainforest. In light of this, we intend to reduce meat consumption through encouraging people to consume plant-based alternatives (PBAs) with gamification.
According to Forbes in 2018, there is a rising trend in the US where companies are catering meat-reduced diets like PBAs, due to their positive impacts; employees are happier and healthier thus resulting in higher productivity. Therefore there is a strong incentive for companies in Singapore to encourage their employees to introduce PBAs into their lives.
Goals
- Through plantBASED, the company can improve employee wellbeing and lifestyle thus resulting in improved employee’s productivity.
- This is done through the consumption of plant-based alternatives (PBA) while increasing awareness of the effects of the greenhouse gas emissions from rearing livestock within the company’s employee base
Game Content
Summary
This is a 21-days campaign designed to help kickstart your Plant Based Alternative journey, which can help to improve employee wellbeing and lifestyle, thus resulting in improved employee’s productivity. With FuFu, the Tofu mascot will bring you on an PBA diet educational journey filled with opportunities to earn rewards and interact with your community.
Join FuFu to kickstart your Plant Based Alternative journey now!
Marketing Collaterals
Play Now
1. Play the game first.
2. Use the Template game for your own initiatives.
Credits: [AY2022/23] G4 Team 3 – Bevan Peck, Demetria Ho, Joshua Sanjay Das, Law Wen Xin, Malcolm Seah, Melody Teoh, See Chow Ye