Case Study: Aspire Academy – The virtual orientation program transformed onboarding with engaging digital content
A leading postal and logistics company in Asia partnered with Gametize to create a fully digital, gamified orientation experience. Their virtual onboarding program transformed traditional orientation into an engaging, interactive journey powered by digital content.
1043
Players
27,249
Completions
9,450
Achievement Unlocked
4,271
Votes
About The Client
The organization is a prominent postal and eCommerce logistics provider based in the Asia-Pacific region, seeking to virtualize its current face-to-face orientation program for new hires.
The Challenge
The organization faced several challenges in their onboarding process and content management that led them to seek a gamification solution with Gametize:
Onboarding Process:
- The overwhelming amount of content for newcomers resulted in a lack of retention.
- The high frequency of newcomers made it very labor-intensive to conduct face-to-face orientation sessions.
- There was a lack of consistency in onboarding processes globally.
Managing Content:
- The current Learning Management System (LMS) was not easy to manage and may not be scalable for future needs.
Goals
The goal is to virtualize its new hire orientation, enhancing engagement, reducing labor, and ensuring global onboarding consistency:
- Achieve a 75% completion rate of all challenges in the new app by newcomers.
- Reduce the manpower dedicated to newcomers onboarding by 50%.
- Reduce the time needed for newcomers onboarding by 50%.
The Player Profile
The target audience includes new hires aged 28 to 35, with education levels ranging from diploma to degree holders. They are tech-savvy, social, and value job stability, work-life balance, and career progression.
Motivated by social recognition, career advancement, and community belonging, they prefer interactive, visually engaging content influenced by peers. They respond well to gamified elements that offer achievement, social interaction, and real-time feedback.
The Solution: Aspire Academy
Aspire Academy, created by Gametize is a virtual orientation program designed to transition Singapore-based new hires at the organization from face-to-face sessions to an engaging digital experience. Featuring a futuristic, classy, and clean design, the app is guided by mascots POPPIE and POPSIE, ensuring an immersive and consistent onboarding process.
Aspire Academy is available in both web and mobile versions to cater to different user preferences for convenience.
Mascots POPPIE and POPSIE guide users throughout the app, from login to browsing content, ensuring an immersive and consistent onboarding process.
The Aspire Academy offers a comprehensive orientation for new hires at the organization, covering 12 topics, including an introduction to the company, its history and culture, and business solutions.
Engaging users with quizzes, videos, fixed-answer questions, photo challenges, and QR Code Challenge, the program ensures diverse interactions with embedded media for enhanced learning.
The numbers...
The Aspire Academy onboarded 1,043 players, resulting in 27,249 completions, 9,450 achievements unlocked, and 4,271 votes.
Verdict? Gametized!
Overall, the Aspire Academy was a resounding success within the organization's onboarding process.
Powered by Gametize, it effectively transformed the organization’s face-to-face orientation into an engaging digital experience. It standardized the onboarding process globally, used achievement badges, and offered incentive rewards, resulting in high participation and engagement.