Case Study: Connecting U! Reinvented Orientation Program with Gametize
Case Study: Connecting U! Reinvented Orientation Program with Gametize
Connecting U! partnered with Gametize to create an app that transformed their orientation program from a traditional lecture-style format into a more engaging and enriching experience.
About The Client
The client is a prominent aviation company that collaborated with Gametize to transform its employee orientation into a more engaging and interactive experience.
The Challenge
The client’s traditional orientation program relied heavily on lectures and dense information delivery, which made it challenging for new hires to stay engaged or retain key knowledge. The experience also depended on facilitator availability and classroom logistics, resulting in inconsistent sessions and limited interaction among participants. Recognizing the need for a more dynamic and scalable approach, the client sought to modernize onboarding through a solution that would drive engagement, connection, and long-term knowledge retention.
Goals
The client aimed to reimagine its onboarding experience by moving away from lecture-style orientations toward a more interactive and enriching program.
The goal was to help new hires build stronger connections, better understand the company’s culture and values, and retain essential knowledge in a more engaging way.
By introducing a digital, gamified approach, the client sought to make onboarding both meaningful and enjoyable for every new employee.
The Player Profile
The Player profile was very diverse; New hires coming from a variety of divisions across the entire organization.
- There was a mixture of age, seniority levels, and technological expertise.
- Each orientation batch had 30-50 employees, with 6 sessions a year.
One intrinsic motivation uniting these employees was their passion in joining an organization with a good company culture and benefits, and to be part of the journey to build something that was long-lasting and meaningful.
The Solution: Connecting U!
Connecting U! Storyline: Fast & Seamless Travel (FAST) was designed to mimic the ‘Airport Experience’, where Max, the service mascot, will guide the passenger (aka the Players) through departure experience.
At each checkpoint, players will be able to take up a challenge by answering a set of questions to earn points which can be used to earn items and compete on the leaderboard.
Creating game content to cater to the diverse Player profile
Connecting U! was designed with a mixture of Challenge types and with various difficulty levels that everyone could answer – i.e. not too easy, but not too difficult for players to complete. For Challenges that were designed to be difficult (e.g. “What does hardware stand for?”) the intent was that should Players get stuck, it would invoke teamwork and discussion where Players would ask each other for help or work in a team to find out the answer.
Verdict? Gametized!
Connecting U! helped to create a more engaging and enriching onboarding experience for new hires.
With the success of Connecting U!, the client is further looking to incorporate Gametize into more of their employee programmes, including considerations to implement Gametize into their LMS system.