Case Study: Opportunities Starts Here (OSH) – A Leading Financial Institution Gamifies Career Exploration for Employee Engagement
A leading financial institution in Singapore set out to drive active participation in its employee and career engagement initiatives, but found that traditional, text-heavy pages and static directories led to passive browsing and low engagement. The organization partnered with Gametize to transform content presentation into an exploration-driven experience. By combining interactive Project Maps and clickable hotspots with custom page layouts, the platform delivered dynamic visual navigation, embedded mini-games, and rewards that significantly increased activity completion.
681
Players Registrations
79.59%
Active Engagement Rate
4,165
Challenge Completions
About The Client
A leading financial institution in Singapore with a strong regional presence across Southeast Asia.
The organization required a flexible digital environment capable of supporting both employee-focused career development and public-facing engagement experiences within a single platform, while maintaining distinct content, branding, and access controls for each audience group.
The Challenge
How could a financial institution deliver meaningful, tailored engagement for both internal employees and public participants without relying on standard, static content layouts?
Engage Two Distinct Audiences:
Deliver personalized journeys for internal staff while keeping public participant paths simple and accessible.
Make Discovery Enjoyable:
Replace static lists with a visual, interactive experience that motivates active exploration.
Scale Across Initiatives:
Support multiple campaigns effortlessly within a single, cohesive ecosystem.
Goals
The organization’s primary goal was to successfully drive voluntary participation across internal employees and external candidates in a dynamic, unified environment. Given that participation was not mandatory, the program aimed to achieve a high engagement rate of 60% across all campaign activities. The focus was to:
- Drive voluntary adoption across internal staff and public participants without requiring mandatory compliance.
- Sustain engagement through interactive visual maps, embedded minigames, and earned rewards.
- Scale multi-campaign experiences seamlessly within a single, cohesive ecosystem.
The Player Profile
Participants spanned two distinct user groups across regional operations:
- Internal Employees:
Staff across various departments and seniority levels with busy daily schedules, requiring short, rewarding interactions that fit into a standard workday. - Job seekers & Public Users:
Job seekers and prospective applicants engaging with public campaign content directly without internal credentials.
The Solution: OSH – Living My Yes!
To transform standard campaign delivery into an engaging discovery journey, the organization used Gametize to build a custom-branded digital environment. Rather than adopting standard, default platform presentations, the solution combined tailored visual page structures, interactive map navigation, automated user access controls, and varied challenge formats to deliver distinct, self-paced experiences for both internal staff and public participants.
Custom Page Layouts
Customized standard content using custom page structures, branded banners, and structured layouts.
- Custom Page Design: Replaced standard text pages with custom-ratio banners and visual content blocks.
- Branded Experience: Created a distinct visual identity for each campaign phase.
- Better Readability: Use dense directories with clear, digestible content layouts.
Interactive Map Navigation
Replaced vertical topic lists with an interactive Project Map and clickable hotspots.
- Visual Map Environment: Delivered a visual, map-based interface for campaign navigation.
- Clickable Hotspots: Guided users directly to specific topics via interactive map pins.
- Self-Paced Discovery: Encouraged active exploration over passive scrolling.
Tailored Audience Journeys
Combined automated access controls with varied interactive activity formats.
- Differentiated Entry: Guided employees (via passcodes/SSO) while keeping public access direct and simple.
- Varied Interaction: Integrated quizzes, polls, branded challenges, and rewards.
- Embedded Minigames: Added white-labeled minigames like Word Search and Mini Maze to make learning enjoyable.
The numbers...
Out of 681 total registered players, 542 actively completed activities, achieving a 79.59% engagement rate, far exceeding the initial 60% target:
- High Completion Volume: Participants completed 4,165 challenges across 13 campaign topics.
- Sustained Return Visits: Players averaged ~6 completed challenges each, demonstrating ongoing exploration rather than a one-time login.
- Voluntary Adoption: Strong organic participation was achieved without making campaign completion mandatory.
Verdict? Gametized!
The Opportunities Starts Here (OSH) initiative successfully transformed career exploration content delivery into an active engagement hub.
Through interactive map navigation and custom layouts, the campaign drove voluntary participation across diverse audiences. Onboarding 681 registered players with a 79.59% active engagement rate, participants completed over 4,100 challenges and averaged ~6 completions each.
By unifying internal employee and public candidate journeys under a single platform, the initiative proved that visual exploration and clear incentives can turn standard content into a highly engaging, measurable experience.