Learn more about gamification and what it is here.
Gamification of product advertising: M&Ms What’s the first thought that comes to mind when you think of the word ‘marketing’? Perhaps you’d envision an enthusiastic promoter, someone who’s good with words, trying to convince customers of a product’s value. Well, in light of technological advancements and the introduction of gamification into the field of marketing, […]
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4 ways gamification has redefined today’s workplace If you’re like me, a newbie to the whole concept of gamification and what it’s about, you’d probably be confused as to what the applications of gaming are. To be succinct, gamification has been used in various industries and sectors to facilitate processes and to make the experience
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Gamification – the concept of incorporating game-design elements into distribution channels or activities to drive engagement – has been adopted in recruitment, marketing, learning and development, and even HR practices. Politics is also no stranger to the concept, as gamification has been predominant for driving advocacy and engagement…but let us first begin with the basics.
What has Gamification got to do with Politics? Read More »
Virtual rewards indicate accomplishing a special feat, serve as a symbol of authority or as a means of identification. How then, should one go about designing badges or other virtual rewards? Don’t fret – we explore 5 easily-applicable ways to do so.
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We begin with a hard truth about gamification: success is highly dependent on design. Gartner reported that 80% of gamified apps will fail by the end of 2014. In fact, recent research showed that over US$50 billion was invested in Gamification programs in 2012, and most were unsuccessful due to the lack of use of
Towards a new motivational framework Read More »