Gamification Articles, Marketing

Gamification of product advertising: M&Ms

What’s the first thought that comes to mind when you think of the word ‘marketing’? Perhaps you’d envision an enthusiastic promoter, someone who’s good with words, trying to convince customers of a product’s value. Well, in light of technological advancements and the introduction of gamification into the field of marketing, we realize that the traditional promotional methods are not the only ways to advertise products. Gamification is something that plenty of companies have turned to to do the marketing for them.

Elements of a good advertisement/marketing strategy would include audience engagement, memorable, gets the message across succinctly, is easy to understand, and calls the viewer to action. We can see how gamification easily meets the mark for audience engagement and the call for action, with it being an interactive game and all. As such, gamification has been a tool that people turn to for adding the element of fun into their advertisements.

m_ms_facebook_gamification Continue reading “Gamification of product advertising: M&Ms”

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General

Hi, I’m Maki.

maki_featuredWelcome to the HQ, where we share about all things gamification, and behind-scenes of Gametize. I am here to help you navigate around this massive collection of knowledge and information. I am glad you’re here to join us on this epic quest to gametize and turn this world into a giant playground.

Gametize is the world’s simplest gamification platform to create games in just 5 minutes. We are crazy about creating compelling digital experiences based on game psychology in non-game environments, such as in learning, marketing, and healthcare.

New to us and gamification in general? Check out some of our fav goldies here.

Top 10 Myths of Gamification

Smart Ways to improve Learning (1st of our 3 Part Series!)

Gamification doesn’t need Game Designers


Also, take a look at some of the resources we have put together:

Gametize Academy

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Gamification Articles

Gamification of ‘Zombies, Run!’

Only a few have survived the zombie epidemic. You are a Runner en-route to one of humanity’s last remaining outposts. They need your help to gather supplies, rescue survivors, and defend their home.

This may sound like an excerpt from a typical post-apocalypse novel but it is actually the setting for the application, “Zombies, Run!” The application throws players into a new world where zombies have taken over the world and they have to run for their survival. The application is split into different seasons and further broken down into chapters which lasts for typically 18-30mins (depending on the runners’ preference for their run duration). Each chapter has a different setting and story that links up the story for the entire season.

It incorporates different aspects of gamification to provide incentives for people to get off the couch and put on their running shoes.

Isn’t it just a run? How is that fun?

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Over the course of the run, runners are rewarded with virtual items they pick up along the way such as “A mobile phone”, “First aid kit” and “Batteries”. These random rewards keep runners on their feet, rewarding them for every few hundreds of metres that they have ran.

Runners are also awarded with achievement badges and artefacts which they can view in their profile. While this may not seem much for most runners, achievements do serve as one of the biggest incentives for gamers of the ‘achievers’ persona. (Yes, that’s me)

Wow. This seems real.

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The plot of the game may seem to be something out of the world, but the verbal narratives keep such thoughts away from runners. Efficient usage of voice and music elements keep runners immersed in the world of “Zombie Runs!” Each chapter ends off with a preview of the next, teasing and tempting runners to continue their run just to unravel the next part of the plot (Been there, done that).

Zombies! What else did you expect?

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The application cleverly employs the use of zombies throughout the entire gameplay, in the narrative and even during the runs themselves. The groaning voices of zombies can be heard while they chase after runners during the runs; triggered based on the storyline or simply a random event. Runners are expected to increase their pace or face losing the items that have collected thus far. The extra danger incentive pushes runners that bit further during their runs.

(Too bad though, this game doesn’t allow us to actually kill the zombies like other zombie games. I would love to shoot their heads off instead so I can take a break instead of sprinting.)

Farmville? Try zombie-ville!

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The application adds on a ‘town-building’ feature using the items collected. Instead of building farming plots and stables, runners build infrastructure necessary for survival, much like the buildings we see in Sims.

However, this feature is a stand-alone feature that does not value add to the original running experience. But it still goes in line with the game, allowing players to feel as though they are indeed defending against the hordes of zombies in the game.

Jog, sprint, find the airdrop!

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The application has undergone many changes and upgrades since its early days, with up to 5 seasons worth of stories and different gameplay modes, such as airdrop, supply, radio and training runs. It combines running with game features, giving real objectives to runners on airdrop modes, casual runs on supply and radio modes and lastly for the hardcore runners, the training modes.

Radio mode stands as one of my favourite, with the 2 Radio DJs talking about anything under the sun such as survival tips and punny jokes. The radio mode operates just like a real radio station, allowing runners to listen to their own music playlist, injecting with stories in between songs. The quirky comments and interaction between the 2 Radio DJs never fail to amuse me while I complete my runs.

But, I just want to know how much I ran.

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With GPS functions incorporated, “Zombies, Run!” is also a run tracker, allowing fervent runners to track their distance completed, running speed and their running routes. The running performance of runners are presented (in voice) to runners at the end of every run in the game. This timely feedback keep runners on track on their training plan or simply just makes them feel good for sweating it off for the past 30minutes.

“Zombies, Run!” is a perfect illustration of gamification, employing game-like features that transform mundane daily tasks into something more interesting, in this case, making your runs a more exciting journeys filled with rewards and zombies.

“Zombies, Run!” has managed to drag me out of the house and make me continue my run for that few more minutes. The Zombie storyline is a great fit for me as I have always loved sci-fi and apocalypse themed plots. I would highly recommend the Radio Mode for anyone who isn’t that much of a fan of stories but would like that extra jab in between your songs.

What are you waiting for, put on your running gear and run away from zombies!

By Ser Ming

Maki, our Ninja Cat
Behind The Scenes

Maki, the Ninja Cat says goodbye to Gametize…

Maki, our Ninja Cat
Maki, our Ninja Cat

With a heavy heart, the Gametize team bids farewell to our first official Gametize Ninja Cat, Maki (named after our lovable Ninja mascot). He is now placed in a loving, forever home after spending 3 amazing weeks within the comfy confines of the Gametize office.

How it all began…

He was found abandoned by Keith and his friend. Keith, with his intense empathy for animals of all kinds, decided to “kitnap” the furry fella and bring him over to the office to bathe him and feed him. From then onwards, they were set to help Maki find a good home to live out his nine lives.

Maki in the ‘house’…

Aside from the other occasional cat that would visit Gametize (namely Pika, our Do-It-All-Ninja Shan Shan‘s cat), Maki made himself at home within the office. Which, by cat standards, was probably pretty fast, as his lovable nature made it easy for him to get along with everyone else during working hours.

From play-biting to jumping on tables and laptops, Maki has become well-acquainted with the Gametize Ninjas, and this writer for one, will surely miss his crazy antics.

Check out #makicatstory for all things Maki-related, and be sure to follow our blog for more Gametize updates!

 

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Gamification Articles, General

The Hunger Games and Gamification

In 2012, one of the must-see films of the year was The Hunger Games, which was also one of the first few films in the “dystopia” genre, which is still immensely popular even now (The Maze Runner, Divergent, Elysium, Ender’s Game, Snowpiercer… There is quite an extensive list.).

In The Hunger Games, the Games were created to punish the twelve districts, who’d previously rebelled against the powerful and rich Capitol. In simpler terms, it’s a control mechanism that balances fear and hope.

While The Hunger Games is a dark and often depressing story, there are many good lessons to learn from it. It’s not just about the game, or the killing, or who Katniss will end up with. It is a story that explores deeper issues such as corruption, society and class, the power of the media…

And, as its name implies, it also teaches us a lot about games.

Or, rather, gamification.

Gamification is the act of putting game elements into non-game contexts to increase engagement.

For example, game elements are placed into the murdering of innocent people in The Hunger Games! Let’s take a deeper look at the gamification within the Games.

Rewards

Rewards, in the form of gifts, are heavily relied upon in the Games, and they motivate the tributes to do their best, before they even step foot into the arena.

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While making public appearances prior to the Games (.gif above), the tributes show themselves off to television audiences to obtain ‘sponsors’, who will send gifts such as food, medicine, and tools to their favourite tributes during the Games

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These gifts can be critical to survival and, thus, are highly sought after.

In gamification, achievements and rewards can come in the form of virtual badges to earn, or physical assets one can redeem with accumulated points. These achievements and rewards are meant to motivate players to play their best, the same way sponsors’ gifts motivate the tributes to leave a lasting impression in The Hunger Games.

Continue reading “The Hunger Games and Gamification”

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Behind The Scenes

Youngest Ninjas Ever

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Two weeks ago, Gametize opened its door to its youngest ninjas ever – two secondary three students (15-year-olds) from Regent Secondary School. Zhen Yuan and Wei Jian joined us on a job attachment program at school, and were all set to be part of the team for a good two weeks. The objectives of the program were to expose them to the working world and to hone their interests (which included “information technology”, for both the boys).

So we pulled out all the stops and held nothing back. If these guys wanted a real working-life experience, they were gonna get it. The past two weeks, Zhen Yuan and Jia Le have been uploading content, creating their own original games, and attending brainstorming sessions with other Gametize Ninjas.

Despite their youth, they are mature and level-headed, and are pulling their own weight amongst the other older, more experienced Gametize Ninjas. They just prove that it isn’t always about how much experience you have, but how much you want the experience!

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Behind The Scenes

Tattoo or Taboo? 4 Reasons Why Employers Shouldn’t Care

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Where my inked people at? Holler at me!

I said, holler at me!

Oh. Sorry. I can’t hear you guys hollering at me over all my aunts and uncles going, “You’re going to regret that” and “You’re never gonna get a job with that” and “You know it’s permanent, right?”.

Surely, at some point in time, we’ve all entertained the thought of getting a tattoo. Maybe a super-meaningful quote on our ribcage, maybe a skull on our arm, or maybe even a full-back oriental piece!

Tattoos are—let’s face it—cool!

Continue reading “Tattoo or Taboo? 4 Reasons Why Employers Shouldn’t Care”

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Behind The Scenes

MVP OF THE WEEK 2015: ARE YOU SEEING TWO? IT’S JUST OUR… DOPPLEGANGER NINJA!

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Christopher was part of our tech team, acting as a software developer in his time here, working on Gametize’s platform and rule engines. However, Christopher did not limit himself to just that, and he did offer insight on creative design work as well.

 

Curious as to what a working environment and life in a tech startup company is like, Christopher applied for an internship with Gametize, whose work environment, he felt, made it easier for him to be more proactive. Gametize loosened the reigns and allowed him to freely learn more about software development.

Besides software development, which he’d signed up for, Christopher also learned many more things in his run with Gametize: things about the working environment, technicalities, himself…

Another role Christopher held was as our teammate Damon’s doppleganger, confusing both clients and fellow teammates alike with their scary likeness! Just another Gametize party trick.

At this current time, Christopher is finishing up his last year in NUS. Thank you for all the contributions you’ve made to Gametize, Christopher, and we wish you all the best!

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Behind The Scenes

MVP of the Week: Try keeping up with… Our Samba Ninja!

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Bendexter first came to know Gametize as a user and a backend admin of our platform. And, he first met our Keith as a client. Gametize and Keith both charmed him, and half-a-year later, Bendexter was working with Gametize again, this time not as a user, but as a developer.

During his time with Gametize, Bendexter worked on the analytics platform, managed projects, and assisted with business operations whenever required.

As a younger intern, Bendexter also often had fresher, newer ideas which he brought to the table. In this way, Bendexter not only contributed to Gametize technically, but also creatively.

Bendexter shows the same level of enthusiasm and skill in his other interests as well, such as: samba percussion, and sports.

He is currently working on an android application as part of his final year project in SMU, and then he’ll be heading off to Korea for an exchange program! Bon voyage Bendexter! Thank you for the contributions you’ve made to Gametize, and we wish you all the best!

classichalloween
General

Celebrate Halloween old-school style!

Halloween is right around the corner; this Saturday, in fact!

So, as a gamification business, do you know what we did?

That’s right; we made our very own Halloween game! This year, we’re going to celebrate Halloween old-school style! Jason Vorhees, Freddy Krueger, Chucky… They’re all fine and scary, but they weren’t our first monsters.

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Now, Count Dracula! That’s a monster to talk about! Along with The Mummy, and Frankenstein’s Monster! These are the monsters that set the horror scene ablaze in the early 1900s.

Modern technology has spoiled us so much so that we find it difficult to enjoy black-and-white films now. I mean, some of them don’t even have any background music, and the acting may be more dramatised than what we’re used to now.

But classics are classics for a reason, even if they’re hard to swallow. Books like The Great Gatsby or Lord of the Rings are almost impossible to get through, but they are classics nonetheless!

And, since one of the main points of gamification is to insert fun into things that would normally be considered not fun, that’s exactly what we’ve done: We’ve gamified our classic horror icons so you can learn about them, through games!

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Images taken from the mobile app.

Simply download our app ‘Gametize’, from the Apple app store or Google play store. Create an account, and search for ‘classicmonsters’.

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It’s available on web as well: http://gametize.com/game/classicmonsters

You can have dinner with Count Dracula, go for a swim with The Creature from Black Lagoon, or visit Wolfman’s Manor! Learn more about these monsters as you spend time with them. You’ll find out Frankenstein’s Monster’s true name, what The Mummy used to do before he was a mummy, and how to kill Count Dracula!

Of course, we’re not saying we can’t enjoy modern vampire stories or modern werewolf tales. Van Helsing (2004), The Wolfman (2010), The Mummy (1999)… These are great movie re-makes/adaptations as well!

It’s just nice to also give credit where it’s due, and to explore the origins of our favourite tales, isn’t it?

Have fun with these oldies, and let us know what you think!