Consumer Engagement

Read up on all our articles about Consumer Engagement.

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[GUEST POST] Governance using gamification: a case study of how gamification is used in the current Chinese political system

In the era of technology, governments are turning to the digital world to get closer to citizens – China is one country that has adopted gamification into its political system. Let’s take a look into how China uses gamification in its social credit system.

Millennials and Gamification: How to keep them engaged

Millennials and Gamification: How to keep them engaged The Millennial generation is a group of young adults who were born between 1980 and 2000. They are known to be idealistic and impulsive, but with a strong grasp on today’s technology. I myself, am a Millennial. At this point, it’s starting to feel like a self-fulfilling prophecy, …

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Gamification of product advertising: M&Ms

Gamification of product advertising: M&Ms What’s the first thought that comes to mind when you think of the word ‘marketing’? Perhaps you’d envision an enthusiastic promoter, someone who’s good with words, trying to convince customers of a product’s value. Well, in light of technological advancements and the introduction of gamification into the field of marketing, …

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[GUEST POST] Gamification in events and its impact

Events are staged occurrence and attendance are derived from the ability to participate and socialise. People are grouped together for a defined period of time and it’s an occurrence whereby attention can be curated and controlled. It is an ideal platform for branding and promotion. For it to truly attract and retain target audiences there has to be strong engagement mechanisms. In this post, we will look at how events can leverage on SoLoMo and Gamification to provide a positive experience.