Consumer Engagement

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Millennials and Gamification: How to keep them engaged

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Millennials and Gamification: How to keep them engaged The Millennial generation is a group of young adults who were born between 1980 and 2000. They are known to be idealistic and impulsive, but with a strong grasp on today’s technology. I myself, am a Millennial. At this point, it’s starting to feel like a self-fulfilling prophecy, …

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Gamification of product advertising: M&Ms

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Gamification of product advertising: M&Ms What’s the first thought that comes to mind when you think of the word ‘marketing’? Perhaps you’d envision an enthusiastic promoter, someone who’s good with words, trying to convince customers of a product’s value. Well, in light of technological advancements and the introduction of gamification into the field of marketing, …

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