Gamification Theory

Learn more about gamification and what it is here.

Gamification 101

Gamification 101 Gamification101class from Gametize What is Gamification? Gamification is the use of game design and game psychology in non-game settings to engage and motivate target audience for target behaviours. It is definitely not games like Candy Crush or Pokémon Go. Non-game settings refer to any context other than a game. It can be education, …

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Gamification 102

Gamification 102 Gamification102class from Gametize So you’ve read what Gamification is all about. So why should you use it? What benefits does it provide? Gamification is able to engage and motivate your audience into learning behaviours, with a balance of intrinsic and extrinsic rewards, to make learning and other activities more enjoyable. Motivation is a …

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Gamification 103

Gamification 103 Gamification103class from Gametize Welcome to the 3rd and final part of the 3-part series on Gamification. In the previous parts, we explained what Gamification is and why you should use Gamification. In the final section, we will look at how you can effectively use Gamification.Gamification is a design-thinking focused process to engage and motivate your audience into learning …

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Millennials and Gamification: How to keep them engaged

Millennials and Gamification: How to keep them engaged The Millennial generation is a group of young adults who were born between 1980 and 2000. They are known to be idealistic and impulsive, but with a strong grasp on today’s technology. I myself, am a Millennial. At this point, it’s starting to feel like a self-fulfilling prophecy, …

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Thoughts from a Millennial: Gamification of learning

Thoughts from a Millennial: Gamification of learning Gamification will probably sound like a foreign word to you, if you’ve never touched a gaming console in your life. Yet, gamification is pervasive, and lies right under most of our noses—‘our’ referring to our generation of millennials. “What? I don’t even game!” You might cry out in …

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Confessions of a Gametize Intern: The truth about gamification

Confessions of a Gametize Intern: The truth about gamification As a sixteen-year-old going on seventeen who hadn’t the first clue as to what gaming was about, you could say that when I first signed up to spend four weeks of my life at Gametize (a local startup that specializes in gamification), I was overwhelmed. Mainly, …

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Gamification of product advertising: M&Ms

Gamification of product advertising: M&Ms What’s the first thought that comes to mind when you think of the word ‘marketing’? Perhaps you’d envision an enthusiastic promoter, someone who’s good with words, trying to convince customers of a product’s value. Well, in light of technological advancements and the introduction of gamification into the field of marketing, …

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