Up next in our exploration of sustainability games developed during the SMU-X LTB 2023 module, we present a 3 weeks campaign designed to focus on reducing paper waste. Can you save the forest of Sustainia from destruction? Read on and join the battle and find out!
Problem Statement
Environmental Impacts
- Paper waste accounts for around 26% of total waste in landfills
- 2010 – 2019, a total of 386 million hectares of forest were lost globally (10% decrease in tree cover since 2000)
- 2010 – 2019, a total of 386 million hectares of forest were lost globally (10% decrease in tree cover since 2000)
Business Impacts
Paper waste comprises up to 70% of a company’s total waste
About 45% of paper printed for several purposes in the office ends up thrown into the trash bin
Estimated yearly spending on paper by an average American business: $8,000 on rims of paper. $8,500 on storage and filing. $30,000 on labour costs with an in-house file manager
Goals
- Change employee’s mindset towards paper usage
- 10-15% decrease in paper usage (measured by number of rims of paper used in that month compared to other months)
Game Content
Summary
The Adventure of GreenPaws is a 3 weeks campaign designed to focus on reducing paper waste. The campaign will include challenges and information such as the collection of paper waste in the office, the adoption of paperless transactions, and practical advice on how to minimize paper waste in your daily life. Throughout this journey, GreenPaws will serve as the campaign’s mascot, guiding and inspiring users towards a greener future.
The Plot
Deep in the heart of the enchanted forest of Sustainia, a great evil has arisen. The evil Blaze the Wildfire has unleashed his henchmen, Timberjack the Destroyer, and the mighty bulldozer Killdozer, with the goal of destroying the ancient trees and their homes. The forest is in peril, and the creatures who call it home are in a state of panic.
The Game
But amidst the chaos and destruction, a glimmer of hope emerges. A group of courageous heroes has been summoned to stop the nefarious trio and save the forest from destruction. You, the main character, are one of these heroes, and your mission is to complete various challenges that would help you reduce paper waste and earn points.
Marketing Collaterals
Play Now
Credits: [AY2022/23] G4 Team 4 – Juwon Jang, Daryl Yoon, Avril Tan, Zhi Yan, Ryan Sim, Fong Wei, Hannah Gim