In the era of technology, governments are turning to the digital world to get closer to citizens – China is one country that has adopted gamification into its political system. Let’s take a look into how China uses gamification in its social credit system.
Events are staged occurrence and attendance are derived from the ability to participate and socialise. People are grouped together for a defined period of time and it’s an occurrence whereby attention can be curated and controlled. It is an ideal platform for branding and promotion. For it to truly attract and retain target audiences there has to be strong engagement mechanisms. In this post, we will look at how events can leverage on SoLoMo and Gamification to provide a positive experience.