Proposal: Enriching Visitor Experiences To Increase Visitorship
Madame Tussauds is renowned in the entertainment and attractions industry, famous for their life-like wax figures and interactive exhibits. They operate 23 global attractions with over 2,000 figures on display, and more than 10 million visitors annually. The challenge faced by MTS is a multifaceted one. As a wax museum, visitors’ perception of the attraction remains as a place of lower engagement as the main content of the space consists mainly of static wax figures.
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