Case Study: A global healthcare company launched "One World" to gamify Employee Engagement during organizational change
A global healthcare company needed to unify teams and deliver key knowledge during a major transformation. Using Gametize, they launched OneWorld — a fun, interactive platform with videos, quizzes, and rewards to drive engagement and learning.
About The Client
A leading pharmaceutical and healthcare company, this organization is dedicated to researching, developing, and manufacturing innovative medicines, vaccines, and consumer healthcare products. With a strong presence in the global healthcare industry, the company employs thousands of professionals committed to delivering high-quality solutions that impact lives worldwide.
The Challenge
In 2020, the company began merging two key divisions—Vaccines and Pharmaceuticals—requiring employees to adapt to new operational frameworks while maintaining their daily responsibilities. However, the existing learning methods lacked interactivity, making it difficult for employees to engage with and retain the new
information. The management team sought a more engaging solution to present crucial information interactively, ensuring employees could learn efficiently while staying motivated. This led them to explore Gametize’s platform.
Goals
The company’s primary goal was to develop a gamification-based solution to effectively deliver content to employees while fostering an engaging and interactive learning
environment. Key success metrics included:
- Percentage of employees accessing the platform
- Completion rates of training modules
The ultimate objective was to unite the Vaccine and Pharmaceutical teams, equipping them with shared terminology and collaborative opportunities to ensure a seamless transition.
The Player Profile
Game Master: These early adopters helped shape the gamified experience, assisting in the design of challenges and learning content.
Project Managers: These leaders needed to quickly adapt to the new operational framework and terminology, ensuring a smooth integration of both teams.
The Solution: One World Platform
To engage employees during the organizational shift, the team launched a gamified web app – OneWorld, powered by videos, flashcards, and interactive quizzes. These elements helped simplify complex terms and processes across departments.
The company used Gametize’s platform to update their employees on their new framework, which gave each employee the skill and capability to run their Vaccine projects.
Using embedded videos and a variety of quizzes, the content was kept fresh and easy to digest while also packed full of knowledge.
They also included stimulating tests such as fixed-answer challenges to ensure that the employees retained the information they learnt through the information on OneWorld.
They also included a variety of quizzes to ensure that the employees remember the skills or information acquired through the app or from training classes and understood how to apply that knowledge in their daily work.
The numbers...
Since OneWorld’s launch in January 2022, the application has accumulated an impressive 43,348 completions, with an average of 156 completions per person. OneWorld’s users have shown great interest in the application.
Verdict? Gametized!
With engagement rate over 63%, the numbers speak for themselves.
OneWorld proved to be a powerful tool for engagement and learning. With over 43,000 completions and participation from more than 67% of users within days of launch, the results spoke for themselves. Users praised the platform’s interactive content and rewarding experience, while management saw stronger collaboration and knowledge retention across teams.