Blog – Page 35 – Gametize Academy

[GUEST POST] Gamification in events and its impact

1 Comment / Blog, Consumer Engagement, Employee Engagement, Gamification Theory, Guest Post / Gametize Academy

Events are staged occurrence and attendance are derived from the ability to participate and socialise. People are grouped together for a defined period of time and it’s an occurrence whereby attention can be curated and controlled. It is an ideal platform for branding and promotion. For it to truly attract and retain target audiences there has to be strong engagement mechanisms. In this post, we will look at how events can leverage on SoLoMo and Gamification to provide a positive experience.

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Why is World Cup such a sensation?

Gamification Theory / Team Gametize

It all started in Switzerland, 1904. FIFA was created with the intention of organizing a European football tournament in 1906 Switzerland. FIFA describes this very first tournament, which nonetheless took place, as a failure. Then, in 1908, football became official competition in the London Summer Olympics. But it was for amateurs, not professionally trained players.

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Why should we build employee engagement?

Blog, Employee Engagement / Gametize Academy

Research Company Gallup released this figure in a 2013 study – only 13% of employees are engaged at work! The bulk of employees are not engaged or are actively disengaged. That is, they are either feeling negative about, or are creating negativity at the workplace. It is certainly not an office where productivity is at its best. We picture zombies!

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Will stories triumph or should branded games lead the way?

Gamification Theory / Team Gametize

Stories and branding should work in tandem. Stories create longevity and branding build the critical mass. To build on the previous post, “Storytelling in Gamification”, we would now stress the importance of managing the story. Developing good content matters but it must adapt with changing circumstances. Success of a game depends on continued involvement by

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Why are video games so addictive?

Gamification Theory / Team Gametize

Whether you’re flinging angry birds on your phone or chasing aliens on your Xbox, video gaming has become a common part of society. The masterminds responsible, the game developers, have gotten really good at motivating people. It’s their job after all to create games that will engage players for as long as possible. The question

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