Gametize Hub

7 Tips on Marketing Outreach for Your Game

Co-founder

You have created your Project and are ready to go live, exciting times! But wait, how are you going to reach out to your players? Marketing outreach is a crucial aspect of promoting your game and attracting players. Our clients do it in various ways and flavors, and we’re here to equip you with practical advice. 

We have compiled a list of seven tips for successful marketing outreach for your game. From email marketing to leveraging social media, designing an EDM, and creating walkthrough videos, these tips cover a range of marketing strategies that can help you effectively reach out to your target audience. Keep reading to learn more and improve your marketing outreach for your game launch.

1. Send an email your players using our mail generator

Easy-peasy, send an email to Players to let them know they’ve been invited to your game (P.S. You can even send emails when inviting Players to specific Topics in the game, for more granularity). Here’s the email Players will receive:

Welcome To Gametize Email

You can even customize these Email Templates: for example, replace the Gametize logo with your own campaign logo or add an extra link in the footer. (You’ll need to know some basic HTML to edit the email templates. I recommend W3 Schools to get started!)

Read more:

2. Use the Share function to share your Project easily across different platforms

With our Share function, easily share your Project via platforms such as Facebook, LinkedIn, Twitter, WhatsApp, Telegram, Pinterest, and more. Your Players will get directed to the Game Teaser page where they can choose to play the game on the web or appEven better, Players can share the game too via playing on the Gametize web or app. 

For a live demo of the game teaser, take a look here: https://gametize.com/gameteaser?id=18982 Note: this only works for Public Projects. Private Projects will display an error message!

3. Design your EDM – a simple poster or (for the coders) via HTML

Now, it’s time to design your EDM – for example, a generic step-by-step guide with some screenshots. I recommend using Poster design tools like Canva.com or even simple tools like PowerPoint or Google Slide.

Use the rule of 3 USP to quickly summarize your game

We’ve got an example below, which is a simple summary of what one can expect from the game.
Certification Workshop Gamification

You can create your own EDM with our template, like the sample below. Just click on the link and you’ll be directed to a Google Slides Template which you can copy over to your drive or download, and start editing straight away. Get the link here: [EDM Template]

Or you can use this PDF one-pager we’ve created that teaches Players how to download the Gametize app. If you want to download a working version, download this instead: [Working File: PDF one-pager template]

Pssst… Only for advanced users: If you are familiar with HTML, you can download the following package to make the relevant changes. https://corp.gametize.com/wp-content/uploads/2020/04/HTML-TEASER-.zip

4. Leverage social media by creating a Page and/or announcements for your game

If your game is accessible to the public, why not create a Facebook Page for the game, where you can share updates, promotions, and the latest happenings? Here’s one example of a game we created a while back: https://www.facebook.com/amazingfoodraceOr, if it’s an internal game for a select group of people, such as employees in your organization, you can create a group on your enterprise network instead (such as Yammer).

5. Add these icons in your teaser if your users will use the default Gametize Mobile App

You can share the single link at https://corp.gametize.com/download, which redirects automatically based on the phones they are using, or the Web app if they are using the desktop.

6. Create animated GIFs

Animated GIFs are a great way to showcase your game while onboarding your users (better yet, it saves time on having to write how-to instructions). See https://support.gametize.com/hc/en-gb/articles/360013535271-Logging-in-as-a-Player for a reference.

For Mac users, you can download the GIPHY Capture App (https://giphy.com/apps/giphycapture) to quickly create animated GIFs. For Window users, there’s a range of software you can use, too 🙂 And oh, you can encourage users to check out support@gametize.com if they need more help, and to chat with you using the Inbox.

7. Finally...a Pro tip! Create a walkthrough video by recording your screen!

You can watch a few simple one here:

Both Mac and Windows have in-built features you can use to record your screen – here some handy instructions and recommendations: https://www.digitaltrends.com/computing/how-to-record-your-computer-screen

I hope you’ve found these tips & tricks useful for creating a successful outreach strategy for your game. Feel like you didn’t get enough juice? Try to promote your game, and see if the result is working for you.

Have more insights to share? Leave a comment below and let us know. 

Republish: May 2024, Editor Ivy Chen
First published: July 2020