October 2012

[GUEST POST] Gamification is Not Dangerous

Blog, Gamification Theory, Guest Post / Mark Schreiber

With the rapid growth of gamification, no doubt it will soon come under attack. So, I’ve decided to make a pre-emptive strike against this ill-conceived accusation.

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[GUEST POST] Gamification is Hard

2 Comments / Blog, Consumer Engagement, Gamification Theory, Guest Post / Mark Schreiber

Gamification in its present digital form is a very new subject. According to Gamification.org, the term only dates back to 2004 and didn’t enter wide use until 2010.

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