Revenue Management for the SaaS Industry If you’re reading this off a computer screen, chances are you rely on some version of the Microsoft Office suite during work to produce reports (Microsoft Word), presentations (Microsoft Powerpoint), and spreadsheets (Microsoft Excel). We buy this software package for a one-time fee, install it to our computer, and […]
Revenue Management for the SaaS Industry Read More »
Gamification – the concept of incorporating game-design elements into distribution channels or activities to drive engagement – has been adopted in recruitment, marketing, learning and development, and even HR practices. Politics is also no stranger to the concept, as gamification has been predominant for driving advocacy and engagement…but let us first begin with the basics.
What has Gamification got to do with Politics? Read More »
We begin with a hard truth about gamification: success is highly dependent on design. Gartner reported that 80% of gamified apps will fail by the end of 2014. In fact, recent research showed that over US$50 billion was invested in Gamification programs in 2012, and most were unsuccessful due to the lack of use of
Towards a new motivational framework Read More »
Motivation is a fundamental factor of engagement and in turn, successful gamification. Previously we have briefly discussed and compared the various motivational theories out there. For this article, we will be zooming in on Daniel Pink’s theory on motivation. According to Pink, there are three intrinsically motivating factors: purpose, mastery and autonomy. Let’s take a look at how
3 Simple steps to drive motivation Read More »
Culture is the unique atmosphere, environment and surrounding of an organisation. It is the shared understanding that everyone in the organisation share. At Gametize, we see ourselves as ninjas, stealth and quick warriors of the night sky. Every ninja who has been part of the Gametize clan adopted these 4 codes at work, 1) Zen
4 entrepreneurial traits of the Gametize Ninja Read More »