Aging Population: Simply Gone
“Phishing, Investment and Social Media Impersonation are the most common scams targeted at seniors aged 65-75 and living in the heartlands. The main emotions targeted are fear and greed. Regarding fear, the elderly are currently taking an avoidant stance where they avoid any suspicious messages or calls instead of understanding what is authentic or not. For greed, it stems from the temptation of making extra money that few can resist. Furthermore, current initiatives are known to seniors but are ineffective for anti-scam prevention.”
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