motivation

3 Simple steps to drive motivation

Motivation is a fundamental factor of engagement and in turn, successful gamification. Previously we have briefly discussed and compared the various motivational theories out there. For this article, we will be zooming in on Daniel Pink’s theory on motivation. According to Pink, there are three intrinsically motivating factors: purpose, mastery and autonomy. Let’s take a look at how …

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What’s the best motivational theory

There is an ongoing discussion about which of the motivational theories is more (or less) valid, applicable or descriptive. But to start with, let’s have a brief overview of some of the known motivational theories around. Conceptually speaking, motivational theories fall into two broad categories: content and process. Content theories of motivation analyse the “what“ behind …

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