We begin with a hard truth about gamification: success is highly dependent on design. Gartner reported that 80% of gamified apps will fail by the end of 2014. In fact, recent research showed that over US$50 billion was invested in Gamification programs in 2012, and most were unsuccessful due to the lack of use of …
Motivation is a fundamental factor of engagement and in turn, successful gamification. Previously we have briefly discussed and compared the various motivational theories out there. For this article, we will be zooming in on Daniel Pink’s theory on motivation. According to Pink, there are three intrinsically motivating factors: purpose, mastery and autonomy. Let’s take a look at how …
[GUEST POST] What’s the Best Motivational Theory? Hayk Hakobyan Guest WriterDisclaimer: Guest posts represent the diversity of opinion within the world of gamification, and the views and opinions expressed in guest articles are those of the author. There is an ongoing discussion about which of the motivational theories is more (or less) valid, applicable or …
Studies on interaction design have brought about a significant understanding on the motivations of people and how it can be applied to create usability.
So you’re an orc foreman in the Mines of Moria. And one day a hip young marketing rep from a gamification startup shines her flashlight in your eyes and says…