Gamification, in it’s present digital form, is a very new subject. The word itself isn’t even recognized by Websters, Merriam-Websters or American Heritage. Only Oxford among the major English dictionaries lists a definition. According to Gamification.org the term only dates back to 2004 and didn’t enter wide use until 2010. And Gabe Zichermann’s workshop is at present the only course on the subject offering certification, although some colleges have begun to offer gamification classes.
So I don’t feel embarrassed to admit I’m not an expert. I believe in fact my background as a writer gives me a broader perspective on these issues, and I hope some fresh insights into this marketing juggernaut.