rules

[GUEST POST] Rules Rule (The Necessary Evil)

Leave a Comment / Blog, Gamification Theory, Guest Post / Mark Schreiber

The other day a Singaporean friend posted this complaint on her FB page: “Can somebody tell me where the link to pay taxes is on mytaxportal?” Now this is a smart, computer-literate woman.

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[GUEST POST] Gamification and All-Star Games

Leave a Comment / Blog, Consumer Engagement, Gamification Theory, Guest Post / Mark Schreiber

One of the oldest forms of gamification in sports is the all-star game – they have many successful examples of increasing fun and fan engagement for such events.

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