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The elderly experience loneliness primarily because of insufficient social interaction. This arises predominantly from families’ time constraints, compounded by the elderly’s health issues that hinder their social engagement. These health issues often prompt families to become overprotective, limiting the elderly’s activities or prompting self-isolation due to feelings of burden. Moreover, caregivers harbor concerns about the elderly’s well-being when apart from them, often experiencing guilt over their perceived loneliness or vulnerability. This can precipitate mental health challenges for caregivers, as well as impede their career advancement and personal aspirations.

“Phishing, Investment and Social Media Impersonation are the most common scams targeted at seniors aged 65-75 and living in the heartlands. The main emotions targeted are fear and greed. Regarding fear, the elderly are currently taking an avoidant stance where they avoid any suspicious messages or calls instead of understanding what is authentic or not. For greed, it stems from the temptation of making extra money that few can resist. Furthermore, current initiatives are known to seniors but are ineffective for anti-scam prevention.”