Creating the right value for your business strategy

Process value analysis is the elimination of unnecessary cost and the addition of value through innovation. It is the stripping down and scrutinizing of supply chain processes in order to increase the value and desire of customers. Essentially, it is used to identify the least costly set of requirements needed without undermining the satisfaction of customers. Redundancies are chuck out for a more streamline process. The key is to be cost effective, building a high visibility and being concern about the needs of the target audience (customers).

A typical organisation would see various departments and external parties in coordination. It is a long process chain that’s prone to complications. Coupled with the desire to be opportunistic, the ability of the supply chain to effectively serve the target audience would be affected. Process value analysis seek to weed out the complications and serve the target audience with the optimal, least costly set of requirements.

The processes of supply chains are planned and conducted by people. To ensure the right implementation of strategy from the top, we have to start at the people and team level. Create the right mind set and transform a weak process into a valuable chain. See each process as a means to tinker, innovate and improve. This would then foster a culture of information sharing, which creates better visibility.

Process change is not a constant but an iterative process.  Analyse each situation in process and seek the best fit, one that would deliver the best value to everyone involved. Adjust till the right value is found in the desired strategy – a strategy that would serve the target audience best.

How do we create the mind set for process change in the organisation?

1) One Table Approach – Eliminate redundancy and opportunism

openworkingPower and expertise allows people to withheld information, for fear of giving away ‘trade secrets’. Adopt a ‘one table’ mentality; treat the process like a giant start up. In ‘one table’, everyone involved in the process share a single big table. There is no cubicle or secrecy and this open policy promotes sharing. The removal of walls encourages people to voice their opinion openly. Lack of privacy translates to a more cordial environment for exchange.

2) Giant Playground – Promote interaction

playground2Take the process like a giant playground. A standard playground involves successive obstacles to be overcome. We have to select the best possible route in order to reach the end fast. Obstacles along the process can be made interactive through leadership and teamwork. Each process is like an obstacle-filled playground. Appoint a lieutenant who would bring the troops to victory (in the case, serving the customers well). The only way through it is to group up and agree on a mutual direction forward. Remove the unnecessary clutter and noise.

Typically, cost arises due to lack of communication and the poor design of delivery. Value analysis is about doing more with an optimal set of resources. Narrow down to the specific point and re-engineer. The best solution usually resides in the people involved. Have a champion and assemble a highly motivated team to weed out the redundancy.

When you have create a mindset for change, it’s time to engage the people involved. How do we do it?

Tap on the game psychology and mechanics of Gamification. Provide a completion bar as a motivational tool to completion. Set leader boards for best price offered. Promote successful collaborations through acknowledgement; give a ‘pat on the back’.

Bottom Line

Analyse the process and seek the best value for the target audience. First, we have to tune the right mind set and create the dream team within. The team have to be open to changes in the work processes or supply chain. Engage the team through methods such as Gamification. This would result in a thorough analysis of the process, which will achieve an optimal and valuable operation run.


This post was contributed by Max Ang, Business Development Mentee @ Gametize
Max is the summer Business Ninja at Gametize in 2014. He loves reading, especially on themes that deal with the modern society. A sporty person who enjoys runs in the morning and rock climbing on the weekends.

Why Orcs Don’t Need Gamification

So you’re an orc foreman in the Mines of Moria. And one day a hip young marketing rep from a gamification startup shines her flashlight in your eyes and says:

“Our platform can increase employee motivation by using points and badges to reinforce more productive behavioral feedback loops.”

And you tell her:

“Lady, I’ve got dwarves in chains. That’s my feedback loop.”

The main criticism of gamification, from game designers, researchers and journalists is that it can be used to manipulate and exploit its subjects. A recent piece in the Economist echoes this concern.

They compare many of the games beloved by the gamifiers, such as “World of Warcraft”, to slot machines, with rewards carefully doled out in order to keep players hooked.

Gamification advocates acknowledge this hazard and offer strategies to avoid its misappropriation. But I don’t think they make our case forcefully enough. So I’ll state for the record that on the scale of dangerous things, gamification ranks somewhere around TV remote controls. I mean, you could probably bash someone to death with a remote control, but if you’re in the throes of a homicidal rage is that really the blunt instrument you’re going to reach for?

By the same token, rewards and leader boards are never going to be the first choice of repressive methods for enterprises out to oppress their workforce. Can you say Feudalism, Industrial Revolution, robber barons, blood diamonds, human trafficking…? Employers, whether a single scrooge or a state-run economy, whether a legitimate business or criminal gang, have pretty much perfected the stick part of carrot-and-stick.

What’s needed are ways for enlightened employers to motivate and engage their employees, to make their work more productive by making their tasks meaningful and even fun.

Gamification fills this need and may even be the best solution, especially as digital technology and social media continue to expand and transform our lives.

Our orc, on the other hand, hardly needs another hammer in his exploitation toolbox.


This post was contributed by Mark Schreiber, guest writer
Mark Schreiber is a full time novelist since graduating high school at the age of 15. He also engineered his sister’s bestselling writing career and started and run several businesses, including a solo medical practice. He’s currently interested in technological entrepreneurship in Singapore and Silicon Valley.

Gamification is Hard

Gamification, in it’s present digital form, is a very new subject. The word itself isn’t even recognized by Websters, Merriam-Websters or American Heritage. Only Oxford among the major English dictionaries lists a definition. According to the term only dates back to 2004 and didn’t enter wide use until 2010. And Gabe Zichermann’s workshop is at present the only course on the subject offering certification, although some colleges have begun to offer gamification classes.

So I don’t feel embarrassed to admit I’m not an expert. I believe in fact my background as a writer gives me a broader perspective on these issues, and I hope some fresh insights into this marketing juggernaut.

Continue reading “Gamification is Hard”