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Consumer Engagement

Read up on all our articles about gamification in Consumer Engagement: we’ll cover Marketing, CSR, Outreach, Sales, and more.

[GUEST POST] Governance using gamification: a case study of how gamification is used in the current Chinese political system

In the era of technology, governments are turning to the digital world to get closer to citizens – China is one country that has adopted gamification into its political system. Let’s take a look into how China uses gamification in its social credit system.

[GUEST POST] Governance using gamification: a case study of how gamification is used in the current Chinese political system Read More »

[GUEST POST] Cheating in gamified systems: The good, the bad, and what we can learn from them

Cheating is a familiar term when it comes to the world of video games, and in gamification – but are there certain circumstances where cheating would be deemed as acceptable?

[GUEST POST] Cheating in gamified systems: The good, the bad, and what we can learn from them Read More »