Learn more about gamification and what it is here.
The Milgram Experiment (Milgram, 1963) is a famous series of social experiments conducted by Stanley Milgram in the early 1960s at Yale University. It was devised to answer a popular question at the time (when the trial of the German Nazi war criminal Adolf Eichmann was taking place): whether the actions of his subordinates could […]
Milgram’s experiment and Gamification Read More »
Process value analysis is the elimination of unnecessary cost and the addition of value through innovation. It is the stripping down and scrutinizing of supply chain processes in order to increase the value and desire of customers. Essentially, it is used to identify the least costly set of requirements needed without undermining the satisfaction of customers.
Creating the right value for your business strategy Read More »
Big companies are spending big bucks to have online games made for FIFA (and the World Cup in particular), leading to several very interesting implications.
[GUEST POST] Why big brands care about FIFA online games Read More »
Events are staged occurrence and attendance are derived from the ability to participate and socialise. People are grouped together for a defined period of time and it’s an occurrence whereby attention can be curated and controlled. It is an ideal platform for branding and promotion. For it to truly attract and retain target audiences there has to be strong engagement mechanisms. In this post, we will look at how events can leverage on SoLoMo and Gamification to provide a positive experience.
[GUEST POST] Gamification in events and its impact Read More »
It all started in Switzerland, 1904. FIFA was created with the intention of organizing a European football tournament in 1906 Switzerland. FIFA describes this very first tournament, which nonetheless took place, as a failure. Then, in 1908, football became official competition in the London Summer Olympics. But it was for amateurs, not professionally trained players.
Why is World Cup such a sensation? Read More »