gamification

3 Simple steps to drive motivation

Motivation is a fundamental factor of engagement and in turn, successful gamification. Previously we have briefly discussed and compared the various motivational theories out there. For this article, we will be zooming in on Daniel Pink’s theory on motivation. According to Pink, there are three intrinsically motivating factors: purpose, mastery and autonomy. Let’s take a look at how …

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PRESS RELEASE: Gamification and Gametize-powered app increase engagement by 60% in SMU’s pilot group

First SMU module gamified to increase engagement and interactions among students in a pilot implementation shows encouraging results. 94% of students want to see more modules gamified. The Gametize-powered app is designed by four students, facilitated by their professor, Dr Rani Tan.  SINGAPORE, 6 Aug 2014 – In early 2014, Singapore Management University (SMU) and …

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Gamification in events and its impact

Gamification is the application of game mechanics and psychology to non-game context. It adopts the persuasive elements of games, tapping on rewards and level progressions to ignite the intrinsic motivations to do and share. Events are staged occurrence and attendance are derived from the ability to participate and socialise. People are grouped together for a …

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Why is World Cup such a sensation?

It all started in Switzerland, 1904. FIFA was created with the intention of organizing a European football tournament in 1906 Switzerland. FIFA describes this very first tournament, which nonetheless took place, as a failure. Then, in 1908, football became official competition in the London Summer Olympics. But it was for amateurs, not professionally trained players. …

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Will stories triumph or should branded games lead the way?

Stories and branding should work in tandem. Stories create longevity and branding build the critical mass. To build on the previous post, “Storytelling in Gamification”, we would now stress the importance of managing the story. Developing good content matters but it must adapt with changing circumstances. Success of a game depends on continued involvement by …

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