Marketing

Gamification is Hard

Gamification, in it’s present digital form, is a very new subject. The word itself isn’t even recognized by Websters, Merriam-Websters or American Heritage. Only Oxford among the major English dictionaries lists a definition. According to Gamification.org the term only dates back to 2004 and didn’t enter wide use until 2010. And Gabe Zichermann’s workshop is …

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